Ship a few pallets like a pro.
INSIDEA designed this homepage for an LTL pallet booking service for small makers. Oddlot Freight is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Logistics, energy and transport
- Typeface
- Ranchers
A freight booker that ships a few pallets at a time for small makers and wholesalers, with a homepage built to get a first-time shipper to book a first pallet: cream, deep forest green, tomato red and mustard, a chunky rounded display face and a drawn map where a little truck carries one wrapped pallet along a looping road.
The brief
Small makers ship a few pallets a week with no logistics team, so freight class, carriers and paperwork feel like a foreign language. The page must turn a measured pallet into a class and a quote, and get a first-time shipper to book.
The direction
Friendly and hand-drawn, with forest outlines, cream paper, tomato buttons and a chunky rounded display face. The first screen is a drawn scene: a workshop, green hills and a loading dock joined by a looping road, with the headline and one tomato button in the open sky.
The detail
A 48 by 40 inch pallet stacked 48 inches high is 53.33 cubic feet, so its 480 lb works out to 9.00 lb per cubic foot, inside the class 100 band of 8 to 10, and the desk's 11 hours match 7 a.m. to 6 p.m. The class is only an estimate that the team confirms before booking, and the page admits a parcel service is often cheaper under 150 lb.
- Display
- Ranchers
- Text
- Nunito
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