Quote a lane in 30 seconds.
INSIDEA designed this homepage for a truckload freight broker. Haulward Freight is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Logistics, energy and transport
- Typeface
- Chakra Petch
A truckload freight broker that prices a lane in seconds: dark charcoal, signal green and amber, a squared technical display face and a live rate desk.
The brief
Shippers email several brokers and wait an hour for a price. Give them an all-in rate and the market range while their customer is still on the phone.
The direction
Dense and technical, like a trading screen. The hero is a rate desk with an instant quote, an eight-week lane chart and a live board of recent loads across four truck types.
The detail
Linehaul of $1,812 plus $328 fuel makes the $2,140 quote, $2.74 a mile over 781 miles, every load on the board divides to its posted rate per mile, and the 15-minute hold runs 9:14 to 9:29. Dock extras are listed at posted prices, not promised away.
- Display
- Chakra Petch
- Text
- Barlow
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