Two countries. One paper trail.
INSIDEA designed this homepage for a US and Mexico cross-border freight broker. Cruzaro Freight is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Logistics, energy and transport
- Typeface
- Viaoda Libre
A freight broker moving truckloads between plants in Mexico and the United States through Laredo and El Paso, with a homepage that wins shipper lanes: warm paper, dark brown ink, terracotta and sand, a high-contrast display serif and a magazine-style photo plate of trucks waiting at a border crossing at dawn.
The brief
Manufacturers with plants on both sides of the border lose days at the bridge when one document is missing or the truck does not match the paperwork. The page must show what each crossing needs and what a lane costs, then get shippers to start a lane.
The direction
Editorial and calm, like a printed magazine page, with wide margins, Roman-numbered sections and a terracotta button. The first screen sets the headline in a large serif beside one photo plate of trailers waiting for the commercial lanes at first light, with a short caption.
The detail
The Monterrey to Dallas walkthrough uses the same 570 miles and two days as the first row of the rate table, at a sample $2,850, and transload is $185 a trailer in both the lane cards and the answers. The page is careful to say Cruzaro is not a customs broker, that the checklist is not customs advice and that transit times are typical, not promised.
- Display
- Viaoda Libre
- Text
- Work Sans
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