INSIDEA
Health systems and care · Website concept

See where you’ll give birth.

INSIDEA designed this homepage for a women's and maternity hospital. Ondrela Women’s Hospital is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Ondrela Women’s Hospital concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health systems and care
Typeface
Copse
Design notes

A women's and maternity hospital that books birth center tours and shows its suites: blush, deep wine, coral pink and honey, a round friendly display face and a tour picker with dates and spots left beside a standard and water-birth suite comparison.

The brief

Expecting parents want to see the room and the newborn care before the day, and tour times are hard to find. Show the next tour, how many spots are left and what the suites and NICU offer in the first screen.

The direction

Soft and cheerful, with a round friendly face in deep wine on blush and coral for actions. The hero is a tour picker with in-person or live video, dates for the next two weeks, times and a guest count, beside the 18 suites and the Level III NICU.

The detail

The suite table's 12 standard and 6 water-birth rooms make the 18 in the headline facts, each with a tub. Water birth is hedged: it is for low-risk pregnancies from 37 weeks, needs the class, and a suite is assigned on arrival when one is free.

Palette
Blush
#FFF1EC
Wine
#3A1F2B
Coral
#E2576E
Honey
#F3B562
Card
#FFFAF7
Typography
Display
Copse
Text
Mulish

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