Care at home, the same caregiver.
INSIDEA designed this homepage for a non-medical home care agency. Kindlecote Home Care is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health systems and care
- Typeface
- Merriweather
A home care agency built on one steady caregiver: cream, deep teal and peach, a warm text serif and a sample care plan.
The brief
Families choosing home care fear a different stranger at the door each week. Show who comes, when, and what a week costs, before the first call.
The direction
Warm and steady, with a text serif over a plain sans. The hero is a sample care plan from needs check to first visit, with the caregiver, a named backup, the week's visits and the cost.
The detail
Nine hours at $38 is the $342 week, the four sample weeks multiply out from the posted rates, 92% of visits by the family's caregiver and 8% by backups covers them all, and the care is called non-medical throughout, with no licensing claims and coverage left to the insurer.
- Display
- Merriweather
- Text
- Open Sans
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