Know your cost before eye surgery.
INSIDEA designed this homepage for an eye hospital with posted prices. Brevane Eye Hospital is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health systems and care
- Typeface
- Share Tech
An eye hospital that shows the price and the patient's share before anyone books: teal-black, pale aqua, lens cyan and warm yellow, a squared modern display face and a cost estimator by procedure and plan.
The brief
Patients facing cataract surgery fear a surprise bill and cannot get a number without a visit. The first screen must show the self-pay price, an estimated out-of-pocket and what the price covers.
The direction
Optical and dark, with lens cyan and a warm yellow on deep teal-black. The hero estimator takes a procedure, one or both eyes and plan numbers, then shows self-pay, your share, the plan's share and what is included.
The detail
The $250 deductible left plus 20% of the remaining $1,850 makes the $620 estimate, and the cataract price splits into $1,450, $1,280, $480, $420, $160 and $160 for the full $3,950. The page labels every plan figure as an estimate and shows LASIK at full price because plans treat it as elective.
- Display
- Share Tech
- Text
- Manrope
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