INSIDEA
Health systems and care · Website concept

Find a therapist with openings this week.

INSIDEA designed this homepage for an outpatient therapy network. Ellory Behavioral Health is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Ellory Behavioral Health concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health systems and care
Typeface
Heebo
Design notes

An outpatient therapy network across four clinics that helps people find a clinician with openings: mist green, near-black green, deep teal and soft gold, a friendly modern sans and a therapist finder filtered by focus, plan and visit type.

The brief

People who finally decide to see a therapist hit waitlists and phone tag. The first screen must show who is accepting new clients, the next opening and which insurance plans are taken.

The direction

Calm and clinical, with deep teal and soft gold on a mist green canvas. The hero finder filters by focus area, insurance plan and in person or video, then shows clinicians accepting new clients and the next opening.

The detail

The clinics' 11, 9, 8 and 6 accepting clinicians plus 4 on video make the 38, and the payers' 3, 3, 4, 3 and 1 plans add to the 14 in network. The page says it is not a crisis service, calls openings estimates and leaves the final cost to the patient's plan.

Palette
Mist
#F3F6F4
Ink
#1F2D2A
Teal
#3D7A6A
Gold
#E9B44C
Deep
#1B3F37
Typography
Display
Heebo
Text
Open Sans

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