INSIDEA
Health systems and care · Website concept

Evening programs that fit around work.

INSIDEA designed this homepage for an outpatient recovery program in Scranton. Uprova Recovery is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Uprova Recovery concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health systems and care
Typeface
Alike
Design notes

An intensive outpatient program for alcohol and drug use that explains its schedules and gets people to an intake call: cool gray, deep ink, muted berry and dusty blue, a sturdy classic serif and a weekly schedule with morning and evening tracks beside an intake call picker.

The brief

People who need treatment often cannot leave a job or family to get it, and they do not know what a week of outpatient care asks of them. The first screen must show when the groups meet, how long the program runs and how to book a first call.

The direction

Steady and grown-up, a classic serif in deep ink on cool gray with calm color coding. The hero is a weekly schedule that switches between evening and morning tracks, blue for groups and berry for one-on-ones, next to this week's open intake call times.

The detail

Six 90-minute groups make the 9 hours a week, $640 a week over the typical 8 to 12 weeks gives the $5,120 to $7,680 range, and the 2, 3, 2 and 1 open call times add to the 8 this week. Insurance is hedged with a note that benefits vary by plan, and anyone in danger is pointed to 911 or 988 because the program is not staffed overnight.

Palette
Cool gray
#EDEFF2
Ink
#1E2433
Berry
#B04A5A
Dusty blue
#6C8EA4
Paper
#F8F9FB
Typography
Display
Alike
Text
Karla

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