Hospice care that reaches the back roads.
INSIDEA designed this homepage for a nonprofit hospice serving rural farm towns. Tollaven Hospice is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health systems and care
- Typeface
- Chiron GoRound TC
A nonprofit hospice that cares for people at home across 15 farm towns and helps families check whether their town is covered: cream, deep teal, marigold and rose, a rounded display sans and a town checker set on a map of the three care teams.
The brief
Families on farms and back roads worry that hospice will not drive out to them, or will cost more than they can pay. Show whether their town is covered, who would come and how soon, in the first screen.
The direction
Calm and neighborly, with a rounded display sans in deep teal on cream and marigold accents. The hero pairs the 24/7 nurse line with a town checker that names the care team, the usual drive and the miles from base, on a map of every town the three teams serve.
The detail
Three teams of 5 towns each make the 15 towns served, and Harnick's 17 miles and 25 minutes from the Ivelbrook base match the North team's list. The page says most families pay little or nothing rather than nothing at all, and spells out Medicare copays of up to $5 a prescription.
- Display
- Chiron GoRound TC
- Text
- Hind
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