INSIDEA
Health systems and care · Website concept

Intensive rehab, close to home.

INSIDEA designed this homepage for an inpatient rehabilitation hospital. Benmora Rehabilitation Hospital is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Benmora Rehabilitation Hospital concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health systems and care
Typeface
DM Serif Text
Design notes

An inpatient rehabilitation hospital that helps families and case managers start an admission: ivory, charcoal, burnt orange and deep teal, a sturdy serif display and a sample therapy day with physical, occupational and speech blocks.

The brief

Families facing a rehab stay after a stroke or surgery have no idea what a day looks like or how admission starts. The first screen must show a real therapy day, the beds and how fast admissions answers.

The direction

Warm and dependable, with a burnt orange and a deep teal on soft ivory. The hero is a sample day by program, with timed therapy, meals and family visiting blocks and a computed therapy total.

The detail

The stroke sample day's 45 minutes of occupational, 90 of physical and 45 of speech therapy add to its 3 h 0 m total, and the six programs listed match the six-program heading. The page says Medicare generally expects about three hours of therapy a day and that families may owe the Part A deductible, rather than promising the stay is free.

Palette
Ivory
#FBF6EE
Charcoal
#2D2A26
Orange
#C4561E
Teal
#4F7C82
Sand
#F3EADB
Typography
Display
DM Serif Text
Text
Lato

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