INSIDEA
Health and wellness clinics · Website concept

you can say it here.

INSIDEA designed this homepage for a therapy practice for teens and parents. Nearside Therapy is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Nearside Therapy concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health and wellness clinics
Typeface
Lexend Mega
Design notes

An Oregon group practice for ages 13 to 25 and their parents, offering solo, parent and family sessions in person or by video, whose homepage speaks to a teen and a worried parent at once: deep teal, mint, apricot and spruce, a very wide lowercase display face and a headline that fills the screen.

The brief

A teen who is unsure about therapy and a parent who has been worried for a while read the same page with different questions. It must speak to both and get either one to a first hour.

The direction

Deep teal with mint and apricot, set in a very wide lowercase display face. The first screen is a type poster: the headline fills the screen edge to edge, with one Start here button under it and a quiet line at the bottom pointing anyone in crisis to 988.

The detail

The heading promises five therapists and five cards follow, the three first hours all run 60 minutes at $185, $160 and $205, and the eight reduced-fee spots at $70 to $120 appear in both the fees and the answers. The page says it is not a crisis service and that nobody answers overnight, pointing to 988 instead.

Palette
Teal
#0F3B3A
Mint
#D8F3E6
Apricot
#F2A65A
Spruce
#1A5654
Foam
#EDFAF3
Typography
Display
Lexend Mega
Text
Nunito Sans

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