Grief keeps its own calendar.
INSIDEA designed this homepage for a grief counseling practice with groups. Lunebrook Grief Counseling is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- IM Fell Double Pica
A small grief and loss practice with one licensed counselor, two associates and closed evening and Saturday groups, with a homepage that helps people find a group that matches their loss: paper white, ink, dusk blue and stone, an old-style serif display face and a tall photo of a chair by a rain-streaked window set as a captioned figure.
The brief
People who are grieving rarely know whether a group is right for them, and they dread retelling their loss to strangers. The page must let them find a group by who they lost, the day and the format, and start with a free twenty-minute call.
The direction
Unhurried and literary, like a quiet magazine page, with wide white space and an old-style serif. The first screen is editorial: a large headline beside a tall photo of a chair with a folded blanket by a rain-streaked window, captioned Figure 1, with a single text link in place of a button.
The detail
The eight winter groups show 3, 5, 2, 4, 3, 6, 4 and 0 open seats, the 27 the finder reports, and $280 for eight meetings works out to the $35 a meeting on the fee table. The practice says plainly that it is not a crisis service and does not promise that insurance will pay.
- Display
- IM Fell Double Pica
- Text
- Source Serif 4
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