Lenses reordered in thirty seconds.
INSIDEA designed this homepage for a contact lens and dry eye clinic. Lidwell Contact Lens & Dry Eye is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Aldrich
A Kirkland contact lens and dry eye clinic whose homepage gets patients to reorder lenses and book follow-ups online: deep ocean canvas, white text, tear-drop aqua and soft lilac, a clean technical display sans and a one-step reorder panel built on the prescription on file.
The brief
Wearers run out of lenses before they think to reorder, then find their prescription has lapsed. The first screen must show the prescription on file, how many days of lenses are left and a one-tap reorder.
The direction
Cool and precise, with a deep ocean canvas and aqua for action. The hero panel lists powers for each eye, the prescription valid until March 2027, the boxes in the order and the ship date, ending in a single reorder button.
The detail
Four boxes at $72.00 come to $288.00, and 4 boxes of 90 lenses make 360 lenses, one fresh pair a day for six months. The page is careful to say a dry eye evaluation does not renew a lens prescription, and sends eye injuries to 911.
- Display
- Aldrich
- Text
- Red Hat Text
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