A calmer room for hard conversations.
INSIDEA designed this homepage for an in-person couples and family therapy practice. Ivyhearth Family Therapy is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Health and wellness clinics
- Typeface
- Manuale
A five-clinician couples and family therapy practice in a converted 1920s house, in person only with evening and Saturday hours, with a homepage that helps people find the right clinician and book a free first call: linen, deep green, terracotta and sand, a warm bookish serif and a full-screen photo of a sunlit sitting room.
The brief
Couples and parents who need help often stall because one person is unsure, work hours clash with daytime sessions, or they cannot tell which therapist fits their situation. The page must match them to a clinician with times that work and book a free 15 minute call.
The direction
Homely and steady, with deep green type on linen and terracotta accents. The first screen is a full-screen photo of a sunlit sitting room in the practice house, two armchairs angled toward each other, with the headline low on the left and one button.
The detail
The house plan shows 3 therapy rooms upstairs and 2 on the ground floor, one for each of the 5 clinicians, and each clinician keeps two reduced-fee spots for the ten in all. The page says plainly that the practice is not an emergency service and points to 988 and 911.
- Display
- Manuale
- Text
- Karla
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