INSIDEA
Health and wellness clinics · Website concept

Built around your training week.

INSIDEA designed this homepage for a sports chiropractic clinic. Kinetry Sports Chiropractic is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Kinetry Sports Chiropractic concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health and wellness clinics
Typeface
Sarpanch
Design notes

A sports chiropractic clinic for runners and lifters that books visits around each athlete's training week: carbon black, white, neon coral and electric blue, a technical display face and a tappable body map that matches each area to a session with open slots.

The brief

Runners and lifters put off care because they do not know which kind of visit they need or when it would fit around key sessions. The first screen has to go from where it hurts to the right session, its length and price, and an open slot this week.

The direction

Athletic performance: carbon panels, white type and coral and electric blue signals, with a technical display face. The hero is a session finder with a body map of eight areas, the best first visit for each, its clinician and a day-by-day row of open slots.

The detail

The five sessions' 6, 3, 4, 11 and 5 open slots add to the 29 this week, and the assessment's one slot a day from Monday to Saturday makes its 6. The page says plainly it is not an urgent care clinic and sends serious injuries to 911 or a medical doctor.

Palette
Carbon
#101215
White
#F5F6F7
Coral
#FF5A4E
Blue
#3E8BFF
Graphite
#1B1F24
Typography
Display
Sarpanch
Text
Outfit

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