Independent brewers, one louder voice.
INSIDEA designed this homepage for a state guild of independent breweries. Mashfield Brewers Guild is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Non-profit and community
- Typeface
- Coustard
A state guild of independent breweries that signs up new members and shows what dues pay for: dark malt brown, golden lager, hop green and cream, a chunky retro slab display face and a dues calculator by annual barrels with each tier's benefits beside it.
The brief
Small brewers doubt a guild is worth the money and assume big packagers run it. Show what their own dues would be at their output, what they get for it and that every brewery gets one vote in the first screen.
The direction
Taproom warm, with a chunky retro slab in cream and lager gold on dark malt and hop green for benefits. The hero is a dues calculator set to 3,500 barrels: the Kilderkin tier at $850 a year, the benefit list for that tier and the members in it.
The detail
The six tiers' members times their dues, from 14 at $150 to 3 at $4,800, add to the $138,950 budget and 142 members, and 38% of it is the $52,801 advocacy line and $323 of an $850 share. On tax, the page says dues are usually deductible except the lobbying share, and the accountant has the final word.
- Display
- Coustard
- Text
- Cabin
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