Three days on the business of landscapes.
INSIDEA designed this homepage for a landscape contractors' annual conference. Loamcraft Conference 2027 is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Non-profit and community
- Typeface
- Charis SIL
The annual conference of a landscape contractors' trade association, three days in Louisville on pricing, crews, cash and craft: warm sand, fern green and clay, a sturdy book serif and an agenda planner that builds a personal schedule by day and track.
The brief
Owners and crew leaders have to justify three days away from the business, so they need to see what each day holds and what it costs. The first screen must show the dates, the sessions by day and track, and the member rate with its deadline.
The direction
Grounded and practical, a book serif in fern green on sand with clay for the calls to action. The hero is an agenda planner: tabs for each day, filters for the five tracks, and a running schedule that counts blocks and credit hours.
The detail
Tuesday's 20, Wednesday's 24 and Thursday's 20 sessions make the 64, with Crews at 12 because the demo yard takes a Wednesday block, and the $2,450 firm pack is five $545 passes less $275. Credit hours are capped at 13, one per session block, and keynotes are not counted.
- Display
- Charis SIL
- Text
- Libre Franklin
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