A home you help build.
INSIDEA designed this homepage for an affordable homeownership nonprofit. Keybrick Homes is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Non-profit and community
- Typeface
- Oswald
An affordable homeownership nonprofit that explains eligibility plainly: limestone, slate, builder blue and brick, a condensed uppercase face.
The brief
Families who could qualify assume they cannot. Let them check the income range, the sweat-equity hours and a sample payment in two minutes.
The direction
Solid and hopeful, with a condensed uppercase display face. The hero checks household size and income against an example range, then shows hours, steps and a sample payment.
The detail
Payments are computed at 3.00% over 30 years (a $175,000 home is $980 a month with tax and insurance), every band flips at its edges, and nothing promises approval.
- Display
- Oswald
- Text
- Merriweather
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