Build your crew in your city.
INSIDEA designed this homepage for a member association for women in construction. Beamwise Women in Construction is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Non-profit and community
- Typeface
- Special Gothic Condensed One
A member association for women in the building trades that turns visitors into chapter guests and mentor requests: safety orange with near-black, white and peach, a tall condensed display face and a chapter finder with distance rings.
The brief
Women in the trades often go years without meeting another woman on site, and need a local group they can walk into this month. Show the nearest chapter, its next meetup and a way to ask for a mentor in the first screen.
The direction
High-visibility and bold, on a safety orange canvas with near-black type and tall condensed headlines. The hero is a chapter finder with the nearest three meetups and a mentor match by trade and level.
The detail
The state list's chapters, 5 in Ohio, 3 each in North Carolina, Pennsylvania and Texas, 2 in eleven more states and 1 each in Minnesota and New York, add to 38 across 17 states. The page says chapters mix union and open-shop members and do not take sides in organizing.
- Display
- Special Gothic Condensed One
- Text
- Rubik
More non-profit and community concepts
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