INSIDEA
Non-profit and community · Website concept

Two hours a week, one young person.

INSIDEA designed this homepage for a youth mentoring program. Firstrung Mentors is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Firstrung Mentors concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Non-profit and community
Typeface
Shantell Sans
Design notes

A youth mentoring program that is honest about time and screening: warm cream, ink, violet and marigold, a hand-drawn display face.

The brief

Would-be mentors drop out when the commitment and the screening surprise them. Show both before they apply.

The direction

Hopeful and handmade, with a hand-drawn display face. The hero plans a mentor path by program and hours, with the commitment, dated screening steps and when you would meet your match.

The detail

Every screening date falls on its weekday, child-safety rules are stated plainly, quotes come only from mentors and parents, and nothing promises outcomes for young people.

Palette
Cream
#FFF9E8
Ink
#2A2440
Violet
#6C4BD8
Marigold
#FFB627
White
#FFFFFF
Typography
Display
Shantell Sans
Text
Gudea

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