Four shows on view this fall.
INSIDEA designed this homepage for a contemporary art museum. Obverse Museum of Contemporary Art is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Non-profit and community
- Typeface
- Google Sans Flex
A contemporary art museum that shows what is on view now and what opens next: charcoal, chalk white and one ultraviolet accent, a tight neo-grotesque and an exhibitions timeline from closing soonest to opening next, with the floor for each show.
The brief
Visitors often find out a show has closed only after they arrive, and they rarely know what opens next. Show every show by closing date, the days left, its floor and today's admission in the first screen.
The direction
Gallery dark, with a tight neo-grotesque in chalk on charcoal and one ultraviolet accent. The hero is a timeline filtered by floor: four shows on view with days left, two opening next with dates, and free Thursday nights.
The detail
Undertow Index's 30 minutes, Soft Machines' 45, Common Hours' 25 and Slow Signal's 50 make the two and a half hours the page says all four take, and at $20 a visit, four solo visits cost $80 against the $70 Individual membership. Where a floor has nothing booked, the page says no new show is announced yet.
- Display
- Google Sans Flex
- Text
- Inter
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