Your prices are too polite.
INSIDEA designed this homepage for a B2B pricing consultancy. Listcraft is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Boldonse
A pricing consultancy that rebuilds price lists and discount rules for B2B manufacturers and distributors, with a homepage that gets owners to request a pricing review: mustard, black, cream and ochre, an ultra-wide heavy display face and a type poster of three enormous lines.
The brief
Owners hold prices too low because they fear losing customers, while small discounts quietly eat their margin. The page must show how much volume an increase can afford to lose and get them to request a pricing review.
The direction
Loud and confident, with a mustard yellow field, black type and cream sections. The first screen is a type poster: the headline in enormous ultra-wide black letters over three lines, with one black button and a line about who the firm works with.
The detail
On the example order line, discounts of $6.50, $4.80, $1.90, $3.60 and $2.40 add to $19.20, taking $100.00 of list to an $80.80 pocket price, and the calculator's 4% ÷ (28% + 4%) gives the 12.5% of volume shown. The page says real increases vary by customer and item.
- Display
- Boldonse
- Text
- Work Sans
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