Shorter lines at City Hall.
INSIDEA designed this homepage for an operations advisory for cities and counties. Ordway Public Advisory is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Fenix
An operations advisory that fixes permit backlogs, slow 311 lines and costly fleets for city and county governments, with a homepage that invites public managers to request a scoping call: ivory paper, ink navy, brick red and gray, a classic bookish display serif and a magazine-style line chart of permit waits falling.
The brief
Public managers face growing permit piles and frustrated residents, but they cannot hire help that breaks their purchasing rules or sells them software. The page must size their backlog in plain numbers and invite a free scoping call that fits how they buy.
The direction
Editorial and civic, set like a magazine page on ivory paper with ink type and one brick accent. The first screen pairs a large serif headline across two columns and a short standfirst with Fig. 1, a hand-set line chart of permit days falling from 46 to 19 against a 21-day goal.
The detail
The estimator's default 380 applications at 2.5 hours need 950 review hours a month against 7 reviewers' 770, and that 180-hour gap leaves the 432 applications shown waiting after six months. The opening chart is labeled an illustrative example, not client data or a forecast.
- Display
- Fenix
- Text
- Public Sans
More agencies and professional services concepts
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