Your founder, heard in the right rooms.
INSIDEA designed this homepage for a firm booking podcasts and bylines for founders. Orafield is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Roboto Slab
A B2B thought leadership firm that books podcasts, bylines and speaking slots for founders, with a homepage that reads like a quiet library: dark bottle green, cream type, terracotta and sage, a sturdy slab serif and a quarterly media calendar with prep notes on every booking.
The brief
Founders get flooded with podcast invites and byline offers but cannot tell which ones reach their buyers, and they walk into recordings unprepared. The first screen must show a real quarter of bookings and the prep behind each one.
The direction
Library calm, with a bottle green ground, cream type and a sturdy slab serif. The hero is one CEO's Q4 calendar: podcasts, bylines and panels by month, then the next four dates with a prep note on each.
The detail
The 8 podcast slots split into 3 recorded and 5 to go, the 5 bylines into 1 live, 2 in review and 2 drafting, and Full Bench at $8,900 is $1,100 more than the $4,200 and $3,600 plans together. The page says outright it cannot promise a placement.
- Display
- Roboto Slab
- Text
- Figtree
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