Ten questions about how your company really runs.
INSIDEA designed this homepage for a management consulting firm. Fieldnote Advisory is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Petrona
An operations consultancy that starts with a free self-check: cream paper, forest ink and burnt orange, like a field journal.
The brief
Owners of family companies are wary of consultants. Let them see the thinking first, through a short diagnostic, before any engagement.
The direction
A field journal with a sturdy serif. The hero is a 10-question self-check that scores five areas and names the first three fixes, labeled a starting point, not advice.
The detail
Scores follow the published method exactly, the first engagement is a fixed four weeks at a stated fee, and the case notes carry no invented results.
- Display
- Petrona
- Text
- Sarabun
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