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Agencies and professional services · Website concept

Ten questions about how your company really runs.

INSIDEA designed this homepage for a management consulting firm. Fieldnote Advisory is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Fieldnote Advisory concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Agencies and professional services
Typeface
Petrona
Design notes

An operations consultancy that starts with a free self-check: cream paper, forest ink and burnt orange, like a field journal.

The brief

Owners of family companies are wary of consultants. Let them see the thinking first, through a short diagnostic, before any engagement.

The direction

A field journal with a sturdy serif. The hero is a 10-question self-check that scores five areas and names the first three fixes, labeled a starting point, not advice.

The detail

Scores follow the published method exactly, the first engagement is a fixed four weeks at a stated fee, and the case notes carry no invented results.

Palette
Cream
#F7F3E3
Forest ink
#26302B
Burnt orange
#B5651D
Sage
#5C7A67
Paper
#E5DCC0
Typography
Display
Petrona
Text
Sarabun

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