Lease signed. Now the floor.
INSIDEA designed this homepage for a Chicago tenant build-out contractor. Keyturn Interiors is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Gravitas One
A downtown Chicago contractor that builds out office floors, medical suites and retail spaces from lease signing to move-in, with a homepage that gets tenants to request an estimate: warm white, black and cobalt, a heavy fat-face display serif and a type poster headline that fills the screen.
The brief
A tenant who has just signed a lease faces a bare floor with no idea what the build-out costs or how long it takes. The page must put a cost range and a schedule in front of them early, then get them to request an estimate.
The direction
Plain and architectural: warm white paper, heavy black letters and one cobalt accent. The first screen is a type poster, the headline in enormous fat display letters with a cobalt button and a thin cobalt line drawn edge to edge like a wall on a floor plan.
The detail
The starting example of 8,000 sq ft of upgraded office at $90 to $120 a foot gives the $720,000 to $960,000 shown, and its 5 weeks of permit, 10 of build and 2 of closeout make the 17 weeks. Every figure is called an early estimate, not a bid, and permit times are described as typical review times, not promises from the city.
- Display
- Gravitas One
- Text
- DM Sans
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