INSIDEA
Construction and commercial real estate · Website concept

Six jobs live, every date in the open.

INSIDEA designed this homepage for a commercial general contractor. Stonecask Builders is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Stonecask Builders concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Construction and commercial real estate
Typeface
Big Shoulders Display
Design notes

A commercial builder that shows its schedule in public: concrete, black and one safety teal, with very large condensed type over a live projects board.

The brief

Owners hire builders they trust to hit dates. Prove it by showing every active job, how far along it is and what happens next.

The direction

Industrial and confident, with very large condensed headlines. The hero is an active projects board with sector, delivery method, progress against plan and the next milestone.

The detail

Planned progress is the elapsed share of each job's stated dates, 5 of 6 jobs are on schedule with the sixth shown as behind with a recovery plan, and safety is described by practice, not by a score.

Palette
Concrete
#D9D6D0
Black
#141414
Safety teal
#0F8B8D
Rebar rust
#8E4B2C
White
#FFFFFF
Typography
Display
Big Shoulders Display
Text
Overpass

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