Your warehouse roof, priced in a minute.
INSIDEA designed this homepage for a commercial flat roof contractor. Kelbrook Commercial Roofing is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Construction and commercial real estate
- Typeface
- Paytone One
A low-slope roofing contractor for warehouses and retail centers that lets owners start with a ballpark estimate: warm cream, tar black, safety orange and sky teal, chunky rounded display type and a roof estimator that returns a price range and a crew start window.
The brief
Owners of large flat roofs want a sense of cost before they let a contractor climb up and start a long sales process. The first screen has to turn the roof size and material choice into a price range and a start date.
The direction
A sunny job site: cream backgrounds, tar black type, safety orange actions and teal details, with chunky rounded display type. The hero is an estimator with roof area, membrane, attachment and insulation choices that returns a per square foot range, a total, a crew start week and days on the roof.
The detail
84,000 sq ft at $6.80 to $8.10 gives $571,200 to $680,400 and 14 working days at 6,000 sq ft a day, and the 126,000 sq ft warehouse at its $7.05 bid makes the $888,300 contract over 21 days. The estimate is labeled a ballpark, not a bid, and the page admits that the other nine of its 70 bids in 2025 came in above the range.
- Display
- Paytone One
- Text
- Nunito Sans
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