Connections designed before steel ships.
INSIDEA designed this homepage for a steel connection design firm for fabricators. Boltline Structural is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Big Shoulders Stencil
A structural engineering firm that designs and seals steel connections for fabricators and erectors in Texas, Oklahoma, Louisiana and Arkansas, with a homepage that gets them to send drawings for a scope: near-black, steel white, oxide orange and slate, a tall stencil display face and a full-screen photo looking up into roof trusses with a crane hook.
The brief
Fabricators cannot release steel until the connections are designed and sealed, and a slow engineer leaves their detailers waiting. The page must show a fee and a working-day count before any sheet is sent, then get them to send drawings for a scope.
The direction
Industrial and dark, with steel-white type, slate panels and one oxide-orange button under a tall stencil face. The first screen is a full-screen photo looking up into bare roof trusses at sunset with a crane hook hanging, a floating bar on top and the headline low on the left.
The detail
The scoper's default 24 shear tab, 6 moment, 8 brace and 10 embed typicals come to the $12,690 fee with the $1,400 package fee and one $450 resubmittal, and their 6, 48, 30, 32 and 30 calc pages add to the 146 shown. The EOR's review time is left out of the working days, and the firm says it does not stamp shop drawings.
- Display
- Big Shoulders Stencil
- Text
- Barlow
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