INSIDEA
Agencies and professional services · Website concept

Finance leaders, found quietly.

INSIDEA designed this homepage for a retained search firm placing CFOs. Aubermont Search is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Aubermont Search concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Agencies and professional services
Typeface
Forum
Design notes

A retained executive search firm that places CFOs and the finance leaders around them: midnight navy, ivory, muted gold and slate blue, an engraved-style classic serif and a search book that tracks nine searches by stage and week.

The brief

Boards hiring a CFO need discretion and a clear view of how long a search takes and who runs it. Show live searches by stage, time to shortlist and the firm's track record in the first screen.

The direction

Discreet and senior, with an engraved-style serif in ivory on midnight navy. The hero is a weekly search book: nine coded searches across brief, longlist, shortlist, interviews and offer, each with its partner and the week of its next milestone.

The detail

The placements by role, 64, 27, 17, 14, 9 and 9, add to 140, the 64 CFOs and 14 CAOs make the 78 behind the CFO fee data, and 33% of a $400,000 first-year cash pay is the $132,000 fee paid as three $44,000 parts. Client names are withheld on the search book, and equity never counts toward the fee.

Palette
Navy
#0E1A2B
Ivory
#F3EFE6
Gold
#B89B5E
Slate
#5E7189
Paper
#FAF8F3
Typography
Display
Forum
Text
Lato

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