Stiffen the ground floor first.
INSIDEA designed this homepage for a seismic retrofit engineering firm. Holddown Engineers is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Anton SC
A California structural engineering firm that designs soft-story seismic retrofits, with a homepage that gets owners and HOAs to book a building screening: warm paper, signal red, ink black and sand, a tall condensed display face in caps and a split first screen with a stucco building over open parking.
The brief
Owners of older apartment buildings over open parking may face a city retrofit order with no idea of the steps or the fees. The page must explain the retrofit path and get them to book a screening.
The direction
Bold and plain, with warm paper pages, signal-red blocks and black condensed caps. The first screen is a color split: a red half with the headline and one white button, and a photo of a stucco apartment building over tuck-under parking filling the other half.
The detail
The fee example adds a $13,500 design and 5 observation visits at $260, which is $1,300, to reach $14,800, with the $450 screening credited to design. The screener only says a building is likely on a list, and the firm leaves construction pricing to the contractor.
- Display
- Anton SC
- Text
- Inter
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