Every line where the drawings say.
INSIDEA designed this homepage for a construction layout crew in Central Oregon. Hubline Layout is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Akshar
A construction layout and machine control firm that stakes grid lines and builds grading models for contractors in Central Oregon, with a homepage that shows open crews and books one: dark slate, paper white, hi-vis yellow and gray, a narrow display sans and a big close photo of a yellow robotic total station on a graded pad.
The brief
Superintendents need a layout crew on a set day before each pour, and a missed date or a line staked wrong costs them the schedule. The page must count the crew days for their job, show which crews are open and get them to schedule one.
The direction
Rugged and precise, with dark slate, paper-white type and hi-vis yellow accents. The first screen is a product close-up: a yellow robotic total station on a tripod fills most of the frame over a graded pad, with the headline and one yellow button in the clear sky at upper left.
The detail
The planner's 16 field days at $1,780 plus 3 office days at $960 make the $31,360 estimate, and the capacity board's 5, 4 and 14 open crew days add to the 23 shown. Every planner figure is called an estimate, not a quote, confirmed only after the drawings are read.
- Display
- Akshar
- Text
- Figtree
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