INSIDEA
Agencies and professional services · Website concept

Old frames, carefully kept standing.

INSIDEA designed this homepage for a structural engineer for historic buildings. Pegtimber Engineering is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Pegtimber Engineering concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Agencies and professional services
Typeface
Buenard
Design notes

A Vermont structural engineering practice that assesses and repairs old barns, churches and covered bridges, with a homepage that triages what an owner is seeing before booking an assessment: parchment, dark ink, barn red and tan, a sturdy book serif display face and a loose collage of barn trusses, a cracked fieldstone wall and a steeple frame.

The brief

Owners of old barns, meetinghouses and bridges worry an engineer will tell them to tear it down, and they rarely know which kind of visit they need. The page must show care for old frames, sort the symptom into the right service and get them to request a condition assessment.

The direction

Warm and archival, like a well-kept case notebook, with parchment, ink and barn red and a sturdy book serif. The first screen is a photo collage: three tiles of barn trusses, a cracked fieldstone wall and a steeple frame, with the headline on a parchment band across the largest tile.

The detail

The 212 buildings assessed break down as 118 barns, 44 houses, 41 churches and 9 bridges, and again as 141 in Vermont, 46 in New Hampshire and 25 in Maine. The triage tool calls itself a guide from case files, not a diagnosis, and the page leaves grant success up to the program.

Palette
Parchment
#F4EEE2
Ink
#2A2622
Red
#8E2F24
Tan
#D8CBB4
Paper
#FAF6EE
Typography
Display
Buenard
Text
Lora

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