The first hour decides the story.
INSIDEA designed this homepage for a crisis PR firm with senior partners on call. Oxholm Partners is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Castoro
A New York crisis communications firm with senior partners on call around the clock, with a homepage that feels composed and grave: cool stone gray, near-black type, deep claret and slate, a formal book serif and a duty desk panel showing who is on call now beside a confidential brief form.
The brief
When a reporter calls at night, the people in trouble need a senior adviser on the line fast, not a switchboard. The first screen must show who is on call right now, how fast they respond and a private way to reach them.
The direction
Composed and grave, with stone gray, near-black type and claret used sparingly. The hero duty desk names the two partners on call and their status, the response and holding statement targets, and a short confidential brief form.
The detail
The record says 141 of 143 response calls came inside 30 minutes, the other two taking 34 and 41, and the quote's 11:05 call, 11:19 response and 11:43 statement match file 26-117's 0:14 and 0:38. The page never names a client.
- Display
- Castoro
- Text
- Source Sans 3
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