Every agency selling HubSpot services shows a tier badge, and most buyers cannot say what the badge took to earn. HubSpot publishes the rules. This guide sets out the four tiers in order with the thresholds HubSpot lists, what Elite adds, what a tier leaves out, and how to check any partner's tier yourself. All HubSpot pages and directory listings quoted here were read on 2 October 2026.
What are the HubSpot partner tiers in 2026?
HubSpot's Solutions Partner Program has four tiers. In ascending order they are Gold, Platinum, Diamond and Elite. A partner earns a tier on points for the HubSpot recurring revenue it sources, assists and manages, and the top two tiers also require a minimum retention rate. Partners below the Gold threshold are untiered.
The source is HubSpot's own How do Tiers and Tier Points work page, last updated by HubSpot on 10 April 2026. HubSpot raised the point thresholds from 15 July 2026 and gave partners until 15 January 2027 to meet the new ones, so the table shows both sets.
| Tier | Sourced points, to 15 Jan 2027 | Total points, to 15 Jan 2027 | Thresholds before 15 July 2026 | Average gross revenue retention | Listings on the directory |
|---|---|---|---|---|---|
| Gold | 115 | 345 | 110 sourced, 325 total | Not required | 811 |
| Platinum | 425 | 1,275 | 325 sourced, 925 total | Not required | 670 |
| Diamond | 1,250 | 3,750 | 950 sourced, 3,100 total | At least 75% | 241 |
| Elite | 2,750 | 11,000 | 2,100 sourced, 9,000 total | At least 80% | 97 |
The last column is our own count from the tier filter on the HubSpot Solutions Directory. It counts listings, and HubSpot does not publish an official number of partners per tier.
What does each tier require?
Each tier requires a minimum of sourced points and a minimum of total points, where total is sourced plus assisted plus managed. HubSpot awards points per $100 of monthly recurring revenue: 5 for a deal the partner sources, 3 for one it assists, and 1 for revenue it manages. Customers in HubSpot's growth markets earn double.
Points turn into money like this. HubSpot's page shows that reaching Gold on sourced points takes $2,300 of sourced monthly recurring revenue outside growth markets, Platinum $8,500, the Diamond tier $25,000 and Elite $55,000. A partner selling only into growth markets needs half of each figure. Sourced and assisted points expire a year after the deal closes, so the bar has to be cleared again every year.
HubSpot's worked example makes the rule concrete. It uses the earlier Diamond requirement of 950 sourced points, 3,100 total and 75% retention. A partner with 900 sourced, 4,000 total and 82% retention does not qualify, because it is 50 sourced points short. A partner with 1,000 sourced and 4,000 total at 70% retention fails on retention. Every bar has to be met at once.
Two requirements sit under every tier. The partner must be in good standing with HubSpot, and at least one employee must pass the Solutions Partner Certification every 25 months. The tiers page lists no minimum team size, client count or review score for any tier.
How is Elite different from the Diamond tier?
Elite asks for more than twice the sourced points of the Diamond tier (2,750 against 1,250), nearly three times the total points (11,000 against 3,750), and 80% average gross revenue retention against 75%. HubSpot also lists three extra criteria for Elite: the 80% retention, at least 100 user certifications among employees, and an email invitation from HubSpot.
The retention bar is the part a buyer should care about. Gross revenue retention counts cancellations and downgrades across the customers a partner has sold to or manages, measured over a trailing twelve months and averaged. Gold and Platinum have no retention requirement at all. A partner cannot hold either of the top two tiers while its clients are leaving HubSpot or shrinking their subscriptions.
Elite is also the one tier a partner cannot simply score its way into. The invitation is HubSpot's decision, and HubSpot states that the Elite criteria are subject to change. HubSpot does not publish how it decides whom to invite.
Can a partner lose its tier?
Yes. HubSpot moves partners up once a month, on the 15th, and down only twice a year, on 15 January and 15 July. A partner keeps a tier for at least six months, and at each review it is set to the best level it performed at during the review period.
That means a badge can lag performance by up to six months in either direction. It also means the stricter thresholds in the table above can first cost a partner its tier at the review on 15 January 2027. If you are signing a multi-year engagement late in 2026, check the listing again after that date. HubSpot also downgrades a partner whose Solutions Partner Certification has lapsed at the review date.
Entry rules changed in 2026 too. HubSpot's 2026 Entry and Tiers Policy introduced a Partner Program Membership of $400 a month from 15 July 2026, waived for partners whose own HubSpot subscriptions reach that amount, and closed the separate Provider Program on 15 August 2026.
What does a partner's tier not tell you?
A tier tells you how much HubSpot revenue a partner sources and manages and, at the top two tiers, that its customers stay. It does not tell you whether the partner is good at your project, your Hub or your industry. HubSpot's Accreditations, badges and verified reviews answer those questions, and they sit on the same directory listing.
- Accreditations. HubSpot reviews a partner's delivered work before granting one. HubSpot's accreditations page lists six open today: Data Migration, CRM Implementation, Solutions Architecture Design, Service Implementation, Onboarding and Custom Integration. A partner must be Platinum or above to apply, and loses the accreditation if it drops below Platinum.
- Reviews. Read the count as well as the score, and read the recent ones for the Hub you are buying.
- Who does the work. No tier says whether the team is in-house or subcontracted. Ask.
One tier does not make a partner right for every job. A two-person Gold partner in your city can be the better choice for a single Starter portal, and for a small team with clean data HubSpot's own onboarding may be all you need. The HubSpot versus partner onboarding comparison covers that decision.
How do you verify a partner's tier in one minute?
Open the partner's listing on the HubSpot Solutions Directory at ecosystem.hubspot.com. The tier appears under the partner's name, for example "Elite Solutions Partner", and HubSpot sets it. Do not rely on a badge on the agency's website, which can be out of date after a tier review.
- Search the partner's name on the directory and open its listing.
- Read the tier line under the name, then the rating and the review count beside it.
- Scroll to "HubSpot accreditations" and "HubSpot badges" and note which ones match your project.
- To build a shortlist, open Filters on the directory and choose a value under "Partner tier".
Our own listing is a fair test of the method: the INSIDEA listing shows Elite Solutions Partner, five accreditations and four badges.
Which agencies are Elite HubSpot partners?
On 2 October 2026 the directory's tier filter returned 97 Elite listings out of 3,657, about 2.7%. The listings we opened that day and saw marked Elite include INSIDEA, SmartBug, New Breed, RevPartners, Avidly, Huble and Aptitude 8. The filter is the only current list, because tiers change twice a year.
INSIDEA publishes this page and is one of the seven, so treat the selection as ours: these are the partners named on our comparison of the best HubSpot partners and our Elite partners comparison, not a ranking. Directory figures as read on 2 October 2026:
- SmartBug: directory rating 5 across 821 reviews. Directory listing
- New Breed: directory rating 5 across 584 reviews, based in Burlington, Vermont. Directory listing
- RevPartners: directory rating 5 across 516 reviews, five US offices. Directory listing
- Avidly: directory rating 5 across 495 reviews, ten offices across Europe, North America and Australasia. Directory listing
- Huble: directory rating 4.9 across 328 reviews, nine offices on five continents. Directory listing
- Aptitude 8: directory rating 5 across 259 reviews. Directory listing
How should you use tier when choosing a partner?
Use tier as a filter, then decide on evidence about your own project. For a multi-Hub or enterprise build, start with the top two tiers, because the retention bar applies there. For a small, single-Hub setup, a Platinum or Gold partner with the right accreditation and recent reviews can serve you well.
After the filter, tier stops helping, because every partner left has cleared the same bar. Our guide to choosing between Elite partners sets out six checks that separate them: accreditations by name, industry badges, review volume, who does the work, published outcomes with numbers, and whether the fee is fixed before work begins. It also names the cases where another Elite partner fits better than INSIDEA.
INSIDEA
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We are an Elite HubSpot Partner rated 4.99 across 500+ verified reviews. Let's make your portal work harder.
Where does INSIDEA sit in the tiers?
INSIDEA is an Elite HubSpot Partner, rated 4.99 across 500+ verified reviews on the HubSpot Solutions Directory, with five HubSpot Accreditations: Onboarding, Platform Enablement, CRM Data Migration, Custom Integration and CRM Implementation. The team is 150+ in-house experts who have worked with 1,500+ businesses across 25+ countries.
Projects are a fixed fee, scoped at proposal, from $2,000. If you are comparing partners for a new portal, the HubSpot onboarding page shows what is in scope, and the Elite partner glossary entry keeps the tier mechanics in one place.
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