INSIDEA
Health systems and care · Website concept

Enrollment you can plan a study around.

INSIDEA designed this homepage for a multi-specialty clinical research site. Rothwick Clinical Research is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Rothwick Clinical Research concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Health systems and care
Typeface
Noto Serif Display
Design notes

A multi-specialty research site in Ohio that sells to sponsors and CROs and shows it enrolls on schedule: parchment, deep navy, oxblood and muted brass, a stately display serif and a sponsor dashboard of startup time and enrollment against target.

The brief

Sponsors pick sites on promised enrollment that often never arrives, and a slow site can sink a study timeline. The first screen must show startup days, enrollment against target and which areas the site runs.

The direction

Authoritative print, a stately serif on parchment with oxblood for the key figures. The hero is a sponsor dashboard by activation year: median startup, enrolled against target, studies by area and on-time first patients, with bars per area and a startup trend.

The detail

The three areas' 338, 214 and 176 randomized add to 728 against targets of 320, 210 and 170, or 700, the 104% headline, and the 13 of 14 on-time count matches the one study shown 9 days late. Enrollment is defined as randomized, not screened, and the miss is listed with its reason rather than left out.

Palette
Parchment
#F4F1EA
Navy
#1C2A39
Oxblood
#8A1C2B
Brass
#B8A47E
Paper
#FBF9F4
Typography
Display
Noto Serif Display
Text
Source Sans 3

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