Pardot → HubSpot · Elite Partner

Pardot to HubSpot, the upgrade Salesforce-led teams keep delaying.

Pardot (now Marketing Cloud Account Engagement) integrates well with Salesforce but lags HubSpot in lifecycle, attribution, and AI features. We migrate teams from Pardot to HubSpot Marketing Hub while keeping Salesforce as the CRM (or migrating both).

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15+

Pardot migrations delivered

Median 8-10 week timeline

Customer data lost in 8 years

Across all migration engagements

1,500+

Businesses served worldwide

Across 25+ countries

4.99/5

HubSpot Partner Directory rating

Verified reviews · Top 0.4%

Customer outcomes

Pardot migrations that finished clean.

Three real Pardot to HubSpot engagements.

B2B SaaS · Enterprise

Pardot to Marketing Hub Enterprise

Promptly migrated from Pardot to HubSpot. Engagement Studio programs translated. Salesforce sync rebuilt.

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B2B Services · Multi-region

Pardot + Salesforce migrated together

AdLib moved both Pardot and Salesforce to HubSpot in one engagement. Single platform, lower license cost.

Read the case study

B2B Sales · Mid-market

Pardot to HubSpot, Salesforce kept

IPS Group migrated only Pardot to HubSpot Marketing Hub. Salesforce kept as CRM with HubSpot sync.

Read the case study

FinTech · Series C

Pardot scoring rebuilt with AI

Anchor's Pardot scoring rebuilt in HubSpot with AI predictive scoring layered on top.

Read the case study

The honest read

When Pardot to HubSpot fits, and when it truly doesn't.

Below is the honest read.

Right fit when

Pardot's lifecycle and attribution capabilities aren't keeping up with your motion.
AI-assisted features matter and Salesforce's roadmap isn't shipping them fast enough.
You want stronger content, landing page, and CMS capability than Pardot offers.
License cost reduction matters and HubSpot's pricing is more favorable for your volume.
You're either keeping Salesforce or willing to migrate both CRM + marketing simultaneously.

Wrong fit when

You're locked into Salesforce ecosystem with deep Apex on the marketing side.
Pardot's specific Salesforce integrations cover edge cases HubSpot doesn't.
Your buyer mandates Salesforce ecosystem on a procurement-approved vendor list.
You need Account Engagement-specific features that don't have HubSpot equivalents.

What we move

Pardot concepts translated to HubSpot.

Below is the structure.

DATA

Prospects + activity history

Pardot prospects map to HubSpot contacts. Activity history, custom fields, list memberships preserved. Field mapping documented.

CORE · ENGAGEMENT

Engagement Studio → workflows + sequences

Engagement Studio programs translated to HubSpot workflows or sequences. Scoring categories rebuilt. Drip programs migrated cleanly.

SYNC

Pardot Salesforce sync → HubSpot Salesforce sync

Pardot's native Salesforce connector replaced with HubSpot's native sync. Or full migration of CRM + marketing simultaneously.

Methodology

From kickoff to Pardot sunset.

Six steps.

Audit

Pardot audit covering Engagement Studio programs, scoring categories, lists, custom fields, Salesforce sync. Output: migration plan.

Architecture

Engagement Studio translation map, lifecycle design, scoring rebuild, sync strategy. Sign-off before build.

Build

HubSpot configured in sandbox. Programs translated. Salesforce sync wired. Tested against historical data.

Migrate

Three-wave migration. Active programs migrated last. 24-48 hour deliverability warm-up.

Train

Live training for marketing team. Knowledge Base for 'where is X in HubSpot' questions.

Operate

30 days of weekly check-ins. Sunset Pardot at day 30. Optional retainer for tuning.

What you get

Inside a Pardot to HubSpot migration.

Below is the typical scope, fixed-fee from $48,000.

PHASE 01

Audit + Plan

Weeks 1-2

·Pardot audit
·Engagement Studio translation map
·Lifecycle redesign
·Risk register

PHASE 02

Build

Weeks 3-7

·HubSpot sandbox configured
·Programs translated to workflows or sequences
·Scoring rules rebuilt
·Salesforce sync wired

PHASE 03

Cutover

Weeks 8-9

·Three-wave program migration
·Deliverability warm-up
·Validation against source numbers
·Same-day rollback if anything fails

PHASE 04

Train + Hand off

Weeks 10-12

·Live training for marketing team
·Knowledge Base for 'where is X'
·Pardot sunset plan
·Optimization roadmap

Engagement pricing

Fixed-fee. Complexity-aware.

Light Pardot migration: $48,000. Standard (complex Engagement Studio, deep scoring): $68,000. Enterprise (multi-region, paired Salesforce migration): $98,000+.

See full pricing breakdown Get a custom quote

Things people ask

Things people ask.

Can we keep Salesforce when migrating Pardot?+

Yes. Many customers keep Salesforce as CRM and only migrate Pardot to HubSpot Marketing Hub. HubSpot's Salesforce sync replaces Pardot's connector. About 60% of our Pardot migrations are this configuration.

How do Engagement Studio programs translate?+

Engagement Studio programs translate to HubSpot workflows or sequences depending on the pattern. Most logic translates cleanly. Some Engagement Studio-specific patterns need to be redesigned.

What about Pardot's scoring categories?+

Pardot's scoring categories rebuild as HubSpot lead scoring with multiple score properties (one per category). HubSpot's predictive scoring can layer on top for additional signal.

What about Pardot forms and landing pages?+

Forms translate to HubSpot forms. Landing pages translate to HubSpot CMS pages or Marketing Hub landing pages. Most customers find HubSpot's editor more flexible.

How long does a Pardot migration take?+

8 to 10 weeks for standard. 10 to 14 weeks for enterprise with paired Salesforce migration. Engagement Studio programs migrate last to minimize disruption.

How do we get started?+

Book a 30-minute strategy call. Proposal within 48 hours if we're a fit.

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