Marketo → HubSpot · Elite Partner

Marketo to HubSpot, the marketing automation upgrade most teams need.

Marketo is powerful, complex, and expensive. We migrate teams off Marketo when complexity stops paying for itself. Programs, smart lists, engagement programs, scoring, and Salesforce sync all rebuilt cleanly in HubSpot Marketing Hub.

Book a Strategy Call See pricing →See customer outcomes ↓

25+

Marketo migrations delivered

Median 8-10 week timeline

60%

Average cost reduction post-migration

Across active customers

1,500+

Businesses served worldwide

Across 25+ countries

4.99/5

HubSpot Partner Directory rating

Verified reviews · Top 0.4%

Customer outcomes

Marketo migrations that simplify what got too complex.

Three real Marketo to HubSpot engagements.

B2B SaaS · Enterprise

Marketo Engage to Marketing Hub

Promptly migrated from Marketo Engage to HubSpot Marketing Hub Enterprise. Programs, lists, engagement streams all rebuilt.

Read the case study

B2B Services · Multi-region

Marketo + Salesforce → HubSpot

AdLib migrated Marketo + Salesforce to HubSpot Marketing Hub + HubSpot CRM. Lifecycle, scoring, attribution rebuilt.

Read the case study

B2B Sales · Mid-market

Engagement programs rebuilt cleaner

IPS Group's Marketo Engagement Programs rebuilt as HubSpot sequences with reply handling and clean exits.

Read the case study

FinTech · Series C

Scoring + lifecycle simplified

Anchor's Marketo scoring rules and lifecycle stages simplified during the migration. Cleaner model, same outcomes.

Read the case study

The honest read

When Marketo to HubSpot fits, and when it truly doesn't.

Below is the honest read.

Right fit when

Marketo's complexity is costing more than the value it delivers.
You want marketing and sales on one platform with one customer record.
Your Marketo setup has 1 to 5 years of programs that can be rebuilt cleaner.
AI-assisted features (content, scoring, segmentation) matter to you.
License cost reduction (often 50-70%) would be material to your budget.

Wrong fit when

Your Marketo has 5+ years of complex Velocity scripts that aren't trivially repeatable.
You require Marketo's enterprise list management features that HubSpot doesn't replicate.
Your buyer mandates Marketo on a procurement-approved vendor list.
Marketing volume is so high (10M+ contacts, 50M+ emails monthly) that HubSpot's pricing crosses a threshold.

What we move

Marketo concepts translated to HubSpot.

Below is the structure.

DATA

People + companies + activity

Marketo people map to HubSpot contacts. Activity history, custom fields, list memberships preserved. Field mapping documented.

CORE · PROGRAMS

Programs → workflows + sequences

Marketo Programs translated to HubSpot workflows or sequences depending on use case. Engagement Programs rebuilt with reply handling.

INTEGRATION

Salesforce sync rebuilt

Marketo's native Salesforce sync replaced with HubSpot's native Salesforce sync. Or full migration of CRM + marketing simultaneously.

Methodology

From kickoff to Marketo sunset.

Six steps.

Audit

Marketo audit covering programs, smart lists, engagement programs, scoring rules, custom Velocity, integrations. Output: migration plan.

Architecture

Program translation map, lifecycle redesign, scoring rebuild, sync strategy. Sign-off before build.

Build

HubSpot configured in sandbox. Programs translated. Salesforce sync (or HubSpot CRM) wired. Tested against historical data.

Migrate

Three-wave migration. Active programs migrated last to minimize disruption. 24-48 hour deliverability warm-up post-cutover.

Train

Live training for marketing team. Knowledge Base for 'where is X in HubSpot' questions.

Operate

30 days of weekly check-ins. Sunset Marketo at day 30. Optional retainer for tuning.

What you get

Inside a Marketo to HubSpot migration.

Below is the typical scope, fixed-fee from $48,000 for standard, $98,000+ for enterprise.

PHASE 01

Audit + Plan

Weeks 1-2

·Marketo audit covering programs, lists, scoring, sync
·Program translation map
·Lifecycle redesign
·Risk register

PHASE 02

Build

Weeks 3-7

·HubSpot sandbox configured
·Programs translated to workflows or sequences
·Scoring rules rebuilt
·Salesforce sync wired (or CRM migration)

PHASE 03

Cutover

Weeks 8-9

·Three-wave program migration
·Deliverability warm-up
·Validation against source numbers
·Same-day rollback if anything fails

PHASE 04

Train + Hand off

Weeks 10-12

·Live training for marketing team
·Knowledge Base for 'where is X'
·Marketo sunset plan
·Optimization roadmap

Engagement pricing

Fixed-fee. Complexity-aware.

Light Marketo migration (under 50K contacts, simple programs): $48,000. Standard (deep scoring, complex programs): $68,000. Enterprise (Velocity scripts, multi-region, deep Salesforce sync): $98,000+.

See full pricing breakdown Get a custom quote

Things people ask

Things people ask.

How do Marketo Programs translate?+

Email programs translate to HubSpot email workflows. Engagement Programs translate to HubSpot sequences with reply handling. Local programs translate to nurture workflows. We document every translation decision.

What about Marketo's smart lists?+

Smart lists translate to HubSpot active lists. Most filter logic maps cleanly. Some Marketo-specific filters (Smart Campaigns membership) need to be redesigned.

What about Velocity scripting?+

Most Velocity logic translates to HubSpot's personalization tokens or programmable workflows. Complex Velocity for unique use cases may need redesign.

Can we keep Salesforce during the migration?+

Yes. Many customers keep Salesforce as the CRM and only migrate Marketo to HubSpot Marketing Hub. Salesforce sync rebuilt cleanly. Other customers do CRM + marketing migration simultaneously.

What about deliverability?+

We warm up the new HubSpot sending domain before cutover. Most customers see equivalent or better deliverability than Marketo within 30 to 60 days post-migration.

How do we get started?+

Book a 30-minute strategy call. Proposal within 48 hours if we're a fit.

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