Growth tied to revenue.
Growth marketing is demand generation tied to revenue, not vanity metrics. INSIDEA runs SEO, paid media, content, lifecycle, and attribution as one system connected to your CRM, measured against pipeline and closed revenue.
The mix, configured for your motion.
Most clients run 3-4 channels in parallel. We pick what fits your stage, your audience, and your CAC ceiling.
SEO
Technical SEO, content strategy, AEO/GEO, and the editorial pipeline that turns search into a compounding channel.
Paid Media
Google, Meta, LinkedIn, TikTok. Tied to pipeline, not impressions. Server-side measurement that survives iOS 17.
Content
Editorial that ranks, converts, and earns inbound links. Topical authority + distribution + repurposing.
Email & Lifecycle
Onboarding, activation, retention, win-back, expansion. Behavior-driven, not blast-driven.
Social Media
Organic LinkedIn, X, YouTube, TikTok. Brand-led, performance-measured, founder-friendly.
CRO
On-site and post-click conversion optimization. Hypothesis-driven A/B testing.
Four steps from kickoff to compounding.
Discovery
We map your current acquisition mix, attribution model, MarTech stack, and the bottlenecks limiting growth. ICP and channel-fit analysis included.
Strategy
Channel mix, budget allocation, content calendar, lifecycle architecture, attribution model. The plan you can run from for 6+ months.
Execute
Certified experts run campaigns in 2-week sprints. Creative testing, audience refresh, content publishing, lifecycle tuning. Weekly review cadence.
Optimize
Optional retainer. We keep the engine running, layer in new channels, and compound results across quarters. Most clients move from project to retainer.
Eight services. One growth engine.
SEO
Technical, content, AEO/GEO, link earning. Tied to revenue not just rankings.
Paid Media
Google, Meta, LinkedIn, TikTok. Performance-measured.
Content Marketing
Editorial pipeline, pillar + cluster, distribution playbook.
Email & Lifecycle
Lifecycle email + SMS via HubSpot, Klaviyo, Customer.io.
Social Media
Organic + creator partnerships + founder-led presence.
CRO
Conversion audit, hypothesis-driven testing, funnel analytics.
Revenue Attribution
Multi-touch attribution that finance and marketing both trust.
Marketing Operations
MarTech stack, automation, lead lifecycle, GDPR compliance.
Vertical-aware acquisition.
Channel mix, content angles, and attribution patterns tuned to your industry.
SaaS & Technology
PLG/SLG demand gen, trial-to-paid lifecycle, MRR/ARR-tied attribution.
Healthcare
Patient acquisition with HIPAA-aware compliance and channel attribution.
Financial Services
Compliance-aware paid + content, multi-stakeholder funnel models.
E-commerce & DTC
Klaviyo lifecycle, paid acquisition, retention, post-iOS attribution.
Real Estate
Local SEO, agent-led content, lead gen with tight routing.
Professional Services
Practice-area marketing, partner-led growth, long-cycle nurture.
The numbers that show up.
A U.S.-based automotive consulting and dealership training organization was generating roughly 107,166 monthly impressions on Google, with stagnant growth, minimal organic conversions, and no structured content strategy.
A U.S.-based digital health company offering remote therapy solutions for healthcare providers faced a persistent challenge: their paid media campaigns were reaching patients instead of decision-makers, resulting in low-quality leads at a high cost of $172...
A fast-growing SaaS company in the cloud cost optimization space was struggling with fragmented sales operations, limited reporting visibility, and minimal organic presence.
The credentials behind the work.
Retainer, sprint, or fractional CMO.
Full-service retainers from $15K/month. Channel-specific retainers from $5K. Sprint-based campaigns from $25K. Fractional CMO oversight available.
Things people ask.
Do you do paid + SEO + email all together, or just one channel?
Both. Most growth wins compound when channels work together (SEO content fuels paid retargeting, lifecycle nurture closes paid leads, etc.). We typically engage on the full mix, but can scope down to a specific channel if that's where you have a real gap.
How do you handle attribution post-iOS 17?
Server-side tracking via Conversions API, modeled paths, and a CDP layer (Segment, RudderStack) for first-party event collection. We rebuild the measurement layer to survive third-party cookie deprecation.
Can you work with our existing in-house marketing team?
Yes. About 60% of our retainers pair us with an in-house team. We take complex builds, channel strategy, and attribution; they execute day-to-day. Clear RACI on every engagement.
What's a typical retainer size?
$15K-$60K/month for full-service retainers. Channel-specific retainers from $5K-$25K/month. Sprint-based campaigns from $25K-$100K. See /growth-marketing/pricing for engagement models.
Do you bring your own tools or work in ours?
Yours. We work in your HubSpot, Klaviyo, Google Ads, Meta Ads Manager, GA4, and BI tool. We don't push proprietary tooling unless there's a clear reason.
What does a growth marketing agency do?
A growth marketing team runs the channels that create and convert demand: SEO, paid media, content, email and lifecycle, and conversion optimization, tied back to pipeline and revenue rather than vanity metrics. INSIDEA runs these as one system inside your CRM, not as disconnected campaigns.
Which marketing channels do you cover?
SEO and AEO, paid media, content marketing, email and lifecycle, social, ABM, and conversion rate optimization. We run them together so attribution and budget decisions are based on what actually drives pipeline.
How do you tie marketing to revenue?
Every channel is instrumented in your CRM with closed-loop reporting, so you can see which campaigns create pipeline and revenue, not just clicks. That attribution is what lets us move budget toward what works.
Do you work with B2B SaaS companies?
Yes. B2B SaaS is a core focus, alongside other B2B and considered-purchase models. The playbooks adapt to your sales motion, deal size, and buying cycle.
How do we get started?
Book a 30-minute strategy call. We cover where you are, the highest-leverage channel mix for your stage, and what scope makes sense. Proposal within 48 hours if we're a fit.
Ready to tie growth to revenue?
30 minutes with our team. We map the highest-leverage channel mix for your stage and ICP.
Book a Strategy Call
How INSIDEA works
