HubSpot's default company properties are the built-in fields every company record gets, such as Company name, Company domain name, Industry, Number of employees, Lifecycle stage and Total revenue. To see them all, click the settings icon, go to Properties in the left sidebar, open the Select an object dropdown and choose Company properties.
Checked against the HubSpot Knowledge Base and HubSpot developer documentation on October 20, 2026.
Some default properties are for your team to fill in, some are filled by enrichment, and many are set automatically by HubSpot from associated contacts, deals and activities. Knowing which is which keeps you from building custom fields that duplicate what HubSpot already tracks. For the contact side, see the companion guide to HubSpot default contact properties.
Where to find default company properties
- In your HubSpot account, click the settings icon in the top navigation bar.
- In the left sidebar menu, click Properties.
- Click the Select an object dropdown menu and select Company properties.
- Use the filters to narrow by property group or field type, or type a name into Search properties.
- Click a property to open it. The Details tab shows its basic information. You cannot edit a property's object type or internal name.
Use the internal name (for example, numberofemployees) in API calls and integration mappings. Use the label (Number of employees) everywhere users see the field.
On a single company record, click Actions, then View all properties to see every value for that company. To see how a value changed, click Actions and select View property history.
The core default company properties
These are the Company Information properties most teams use every day. Internal names come from HubSpot's company object definition in the developer docs.
| Property | Internal name | Set by | Common use |
|---|---|---|---|
| Company name | name | User, import or enrichment | Record title and search |
| Company domain name | domain | User, form, import or enrichment | Auto-association and enrichment matching |
| Website URL | website | User or enrichment | Filling it also fills Company domain name |
| Description | description | User or enrichment | Mission and goals statement |
| About us | about_us | User | Short description of the company |
| Industry | industry | User or enrichment | Segmentation and reporting |
| Industry group | hs_industry_group | User or enrichment | Second tier of industry classification |
| Number of employees | numberofemployees | User or enrichment | Exact headcount |
| Employee range | hs_employee_range | Enrichment or user | Size segments |
| Annual revenue | annualrevenue | User or enrichment | Actual or estimated revenue |
| Revenue range | hs_revenue_range | Enrichment or user | Revenue segments |
| Lifecycle stage | lifecyclestage | User or automation | Funnel stage of the account |
| Lead status | hs_lead_status | User | Sales or outreach status |
| Type | type | User | Prospect, Partner, Reseller, Vendor or Other |
| Owner | hubspot_owner_id | User or automation | Assignment and rotation |
| City, State/Region, Country/Region, Postal code | city, state, country, zip | User or enrichment | Territory and regional reports |
| Phone number | phone | User or enrichment | Main company line |
| Year founded | founded_year | Enrichment or user | Firmographic filters |
| Is public | is_public | Enrichment or user | Public versus private companies |
| Total money raised | total_money_raised | Enrichment or user | Funding-based targeting |
| Web Technologies | web_technologies | Enrichment | Technology-based targeting (options cannot be edited) |
| Target account | hs_is_target_account | User | Account-based marketing lists |
| Ideal Customer Profile Tier | hs_ideal_customer_profile | User | Tier 1 to Tier 3 fit |
| Parent company | hs_parent_company_id | User | Parent and child company hierarchies |
Properties HubSpot sets automatically
You should not need to edit these. HubSpot calculates them from activity, associations and deals.
| Property | Internal name | What sets the value |
|---|---|---|
| Create date | createdate | The date the company was added |
| Record ID | hs_object_id | HubSpot's unique ID, used in imports and the API |
| Record Source | hs_object_source_label | How the company was created, plus three detail properties |
| Close date | closedate | Set when the company moves to the default Customer stage |
| Total revenue | total_revenue | The total value of closed won deals with the company |
| Recent deal amount and close date | recent_deal_amount, recent_deal_close_date | The last associated deal closed as won |
| Number of associated contacts | num_associated_contacts | Contacts associated with the company |
| Number of associated deals | num_associated_deals | Deals associated with the company |
| Number of open deals | hs_num_open_deals | Deals not in closed won or closed lost stages |
| Last activity date | notes_last_updated | The most recent logged note, call, email, meeting, message or completed task |
| Last contacted | notes_last_contacted | The most recent chat, call, one-to-one email, meeting or logged message |
| Next activity date | notes_next_activity_date | The next scheduled call, email or meeting |
| Last Engagement Date | hs_last_sales_activity_timestamp | One-to-one email opens and clicks, revisits, bookings and form submissions |
| Has been enriched | hs_is_enriched | Whether enrichment has ever written to the record |
| Merged Company IDs | hs_merged_object_ids | Record IDs merged into this company |
HubSpot's knowledge base notes that Last activity date stays blank if no activity is logged. It does not fall back to the Create date.
Web analytics and conversion properties
These roll up from the contacts associated with the company.
| Group | Properties | What they show |
|---|---|---|
| Web Analytics History | Original Traffic Source (hs_analytics_source) and drill-downs 1 and 2 | Source of the contact with the earliest activity |
| Web Analytics History | Number of page views, Number of sessions | Totals across all associated contacts |
| Web Analytics History | Time first seen, Time last seen, Time of first and last session | First and most recent activity of any associated contact |
| Web Analytics History | Days to close (days_to_close) | Days between Create date and Close date |
| Web Analytics History | First and Last touch converting campaign | Campaign behind the first contact's creation |
| Company Information | Latest Traffic Source (hs_analytics_latest_source), data 1, data 2 and date | Source of the last session of any associated contact |
| Conversion Information | First conversion, Recent conversion, and their dates | First and last form submitted by an associated contact |
| Conversion Information | Number of form submissions (num_conversion_events) | Forms submitted by all associated contacts |
Two more groups round out the list. Social Media Information holds Facebook company page, Facebook fans, Google Plus page, LinkedIn bio, LinkedIn company page, Twitter bio, Twitter followers and Twitter handle. Company Lifecycle Stage properties (Date entered, Date exited, Latest time in and Cumulative time in each stage) need a Professional or Enterprise subscription. The Email Information group contains no properties by default.
Description, Industry, size and domain: the firmographic basics
Four properties answer most "who is this company" questions:
- Company domain name is the anchor. HubSpot uses it to associate contacts by email domain, and company enrichment uses the domain to look the company up. Filling Website URL also fills Company domain name.
- Description is a short statement about the company's mission and goals. About us is a separate short description field, so pick one for your team and document it.
- Industry is the type of business the company performs, and Industry group is the second tier (for example, Airlines/Aviation sits in the Transportation group in HubSpot's enrichment taxonomy).
- Size comes in two forms. Number of employees stores a total, and Employee range stores a band. HubSpot's enrichment taxonomy uses bands from 1-10 up to 100K+. Annual revenue and Revenue range work the same way, with ranges from $0 - $1M up to $10B+.
HubSpot Industry property: all 148 default options
HubSpot's knowledge base describes the Industry property as having "approximately 150" options. HubSpot's company object definition lists 148 default options, shown below. These options cannot be deleted, but you can add custom options. Each option also has an internal value in capitals (for example, COMPUTER_SOFTWARE), and that value is what you send through the API or match in an import.
| Letter | Industry options |
|---|---|
| A | Accounting; Airlines/Aviation; Alternative Dispute Resolution; Alternative Medicine; Animation; Apparel & Fashion; Architecture & Planning; Arts and Crafts; Automotive; Aviation & Aerospace |
| B | Banking; Biotechnology; Broadcast Media; Building Materials; Business Supplies and Equipment |
| C | Capital Markets; Chemicals; Civic & Social Organization; Civil Engineering; Commercial Real Estate; Computer & Network Security; Computer Games; Computer Hardware; Computer Networking; Computer Software; Construction; Consumer Electronics; Consumer Goods; Consumer Services; Cosmetics |
| D | Dairy; Defense & Space; Design |
| E | E-Learning; Education Management; Electrical/Electronic Manufacturing; Entertainment; Environmental Services; Events Services; Executive Office |
| F | Facilities Services; Farming; Financial Services; Fine Art; Fishery; Food & Beverages; Food Production; Fund-Raising; Furniture |
| G | Gambling & Casinos; Glass, Ceramics & Concrete; Government Administration; Government Relations; Graphic Design |
| H | Health, Wellness and Fitness; Higher Education; Hospital & Health Care; Hospitality; Human Resources |
| I | Import and Export; Individual & Family Services; Industrial Automation; Information Services; Information Technology and Services; Insurance; International Affairs; International Trade and Development; Internet; Investment Banking; Investment Management |
| J | Judiciary |
| L | Law Enforcement; Law Practice; Legal Services; Legislative Office; Leisure, Travel & Tourism; Libraries; Logistics and Supply Chain; Luxury Goods & Jewelry |
| M | Machinery; Management Consulting; Maritime; Market Research; Marketing and Advertising; Mechanical or Industrial Engineering; Media Production; Medical Devices; Medical Practice; Mental Health Care; Military; Mining & Metals; Mobile Games; Motion Pictures and Film; Museums and Institutions; Music |
| N | Nanotechnology; Newspapers; Non-Profit Organization Management |
| O | Oil & Energy; Online Media; Outsourcing/Offshoring |
| P | Package/Freight Delivery; Packaging and Containers; Paper & Forest Products; Performing Arts; Pharmaceuticals; Philanthropy; Photography; Plastics; Political Organization; Primary/Secondary Education; Printing; Professional Training & Coaching; Program Development; Public Policy; Public Relations and Communications; Public Safety; Publishing |
| R | Railroad Manufacture; Ranching; Real Estate; Recreational Facilities and Services; Religious Institutions; Renewables & Environment; Research; Restaurants; Retail |
| S | Security and Investigations; Semiconductors; Shipbuilding; Sporting Goods; Sports; Staffing and Recruiting; Supermarkets |
| T | Telecommunications; Textiles; Think Tanks; Tobacco; Translation and Localization; Transportation/Trucking/Railroad |
| U | Utilities |
| V | Venture Capital & Private Equity; Veterinary |
| W | Warehousing; Wholesale; Wine and Spirits; Wireless; Writing and Editing |
If you need your own industry list, HubSpot suggests creating a custom dropdown property, loading its options from the Industry property (Field type tab, Load options, From property), and then mapping enrichment to it on the Mapping tab of your Data Enrichment settings. Custom dropdown enrichment needs the option labels and internal names to match exactly.
How data enrichment fills company properties
Older guides point to a "HubSpot Insights" auto-fill option under Data Sync. That is not where enrichment lives today. Go to the settings icon, then Data Management > Data Enrichment, and use the Settings tab:
- Automatically enrich new records for companies created from forms, integrations or manual entry.
- Continuously enrich existing records to update previously enriched records monthly.
- Overwrite incorrect enrichment values, available only when continuous enrichment is on.
- Automatically enrich recently engaged contacts and companies.
- Opt out of free company name enrichment.
What to know before you switch it on:
- Configuring settings needs Super Admin permissions. Data enrichment is available with Starter, Professional or Enterprise editions of Marketing, Sales, Service, Data and Content Hub, and with Smart CRM or Revenue Hub Professional or Enterprise.
- Automatic enrichment is off by default for both contacts and companies.
- A company needs a Company domain name to be enriched.
- Automatic enrichment fills blank values only and does not overwrite values set by a user or another system.
- HubSpot states that data enrichment does not consume HubSpot Credits, though smart properties do.
- Enrichable company properties include Company name, Description, Industry, Industry group, Number of employees, Employee range, Annual revenue, Revenue range, location fields, Year founded and Web Technologies.
To see which companies were enriched, filter for Has been enriched is true, or open a record's Activities tab and filter by Enrichment. You can revert changes from the Activity tab of the enrichment settings.
Automatic contact and company association
HubSpot can create and associate companies by matching a contact's email domain to Company domain name. To turn it on, go to the settings icon, then Data Management > Objects, select Companies from the dropdown, and in the Automation section select Create and associate companies with contacts. HubSpot then asks whether to apply it to existing contacts too. The full guide to automatic company creation covers that choice, excluded domains and how to audit what the setting created.
Points that catch teams out:
- Each unique domain, including subdomains, creates its own company record.
- If several companies share a domain, contacts are associated with only one of them, and you cannot choose which.
- The setting does not copy company property values to contact properties such as the contact's Company name.
- HubSpot does not recommend this setting alongside the HubSpot-Salesforce integration, because it can create duplicate companies.
- You can exclude up to 1,000 domains.
Lifecycle stage, closed won deals and Total revenue
When a deal closes as won, Total revenue, Recent deal amount and Recent deal close date update automatically. The company's lifecycle stage does not change on its own. To automate it, go to Data Management > Objects, select Contacts, click the Lifecycle Stage tab, then Automate, and toggle on Set lifecycle stage when a deal is won. HubSpot notes that with this setting off, Close date and Days to close for associated contacts and companies are not updated automatically when a deal is won.
On the same tab, Sync lifecycle stages applies a primary company's lifecycle stage to its associated contacts. Changes to a contact's stage do not flow back to the company, and these settings never move a stage backward.
How to see company properties on a contact record (and the reverse)
A contact record already shows its associated companies in the right sidebar. To show specific company properties there, customize the record layout:
- Click the settings icon, then Data Management > Objects.
- Select Contacts from the Select an object dropdown and click the Record Customization tab.
- Click Default view (or a team view, which needs Professional or Enterprise).
- Edit or add a card, set Associated object type to Companies, and choose the Properties to show, such as Industry, Employee range and Owner.
- Click Save and exit.
Repeat the steps from the Companies object, with Contacts as the associated object type, to show contact properties on company records. You need Customize record page layout or Super Admin permissions.
Which default company properties cannot be edited
- Values HubSpot sets automatically, such as Record ID, Create date, Total revenue and the association counts.
- Internal names and object types of any property.
- The Industry property's default options (you can add options, not delete them) and the Web Technologies options.
- Some default properties' settings, and properties already used in segments or workflows. Default properties also cannot be cloned.
To make fields mandatory when people create companies by hand, go to Data Management > Objects, select Companies, and under Creating companies click Customize the 'Create company' form. Making a property required needs a Starter, Professional or Enterprise subscription.
A worked example (hypothetical)
Imagine a 40-person software reseller tidying its CRM:
- It turns on Create and associate companies with contacts for new contacts and excludes its own email domain.
- It turns on Automatically enrich new records, so new companies with a domain get Industry, Employee range and Description when data exists.
- It makes Industry required on the Create company form.
- It turns on Set lifecycle stage when a deal is won with Customer as the stage.
- It adds a company card to contact records showing Industry, Employee range and Lifecycle stage.
The team ends up with fewer custom fields, because the defaults already cover industry, size, revenue and stage.
Getting help with your HubSpot data model
INSIDEA is an Elite HubSpot Partner and the growth operating system for modern businesses. If your company records, associations or lifecycle settings need a review, our HubSpot team can work through them with you.
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