HubSpot's default contact properties are the built-in fields HubSpot creates in every account to store key contact information, such as Email, First name, Lifecycle stage, Contact owner, Create date and Original Traffic Source. To see them, click the settings icon, go to Properties in the left sidebar, open the Select an object dropdown and choose Contact properties.
Checked against the HubSpot Knowledge Base and HubSpot developer documentation on October 20, 2026.
Default properties are not identical in every account. HubSpot notes that the properties and groups you see depend on whether you have Marketing Hub, Sales Hub or Service Hub, and on when your account was created. Some are filled in by your team, and many are set automatically by HubSpot from forms, emails, page views and logged activities. If you are working on company records too, see the companion guide to HubSpot default company properties.
Where to find default contact properties
- In your HubSpot account, click the settings icon in the top navigation bar.
- In the left sidebar menu, click Properties.
- Click the Select an object dropdown menu and select Contact properties.
- Use the dropdown filters to narrow by property group, field type, brand, access, sensitivity or the user who created the property, or type a name into Search properties.
- Click a property to open it. The Details tab shows its basic information. You cannot edit a property's object type or internal name.
To see where a property is used, open it and check the Usages tab. Usages, Data quality and Data sources need a Data Hub Professional or Enterprise subscription.
Want the full list as a spreadsheet? In the same Properties settings, click Export all properties in the upper right, select the objects, choose a file format and click Export. HubSpot emails you a download link. The file includes each property's name, internal name, type, description, group, options, creator, usages and fill rate, so it is a more accurate list for your account than any published reference. You need export permissions.
On a single contact record, click Actions, then View all properties to see every value, or Actions then View property history to see what changed, when and from which source.
The ten default contact property groups
HubSpot's knowledge base organizes default contact properties into these groups. Your Properties settings may show slightly different groups depending on your hubs.
| Group | What it holds | Subscription notes |
|---|---|---|
| Contact activity | Last activity date, Last contacted, Next activity date, First conversion, meeting and sequence activity | Some properties need Professional or Enterprise |
| Contact information | Name, email, phone, address, owner, Lifecycle stage, Lead status, Create date, Record ID, marketing contact status | Marketing contact properties need Marketing Hub Starter or higher |
| Contact lifecycle stage properties | Date entered, Date exited, Latest time in and Cumulative time in each stage | Latest time and Cumulative time need Professional or Enterprise |
| Conversion information | Recent conversion, Recent conversion date, form submission counts, IP location, ad click IDs | All set automatically |
| Deal information | Close date, Days to close, Total revenue, Recent deal amount, Buying role | Mostly set from associated deals |
| Email information | Marketing email sends, opens, clicks, bounces, unsubscribes | Tied to the current email address |
| Web analytics history | Original and Latest Traffic Source, page views, sessions, first and last page seen | Event revenue needs Marketing Hub Enterprise |
| Contact calculated information | Customers and Sources | Report measures only, not shown on records |
| Ads properties | Lead ad form fields such as Job function, Seniority and Company size | Set by the ads tool |
| Private content access properties | Membership status, registration and confirmation details | Content Hub or Service Hub Professional or Enterprise |
Create date, Last activity date and Recent conversion date: exact definitions
These three dates are easy to confuse. Here is what HubSpot's knowledge base says each one tracks.
Create date (createdate) is the date the contact was created in your HubSpot account. HubSpot sets it automatically, and it is read-only.
Last activity date (notes_last_updated) is the most recent date and time, already in the past, that a note, call, tracked and logged sales email, meeting, LinkedIn, SMS or WhatsApp message, or chat was logged on the contact. Completed tasks count too. HubSpot uses the date set on the activity, not the date someone logged it. If a rep logs a call today that happened yesterday, Last activity date shows yesterday. If a call is logged for tomorrow at noon, the property updates only when that time passes. Marketing email opens and page views are not in that list.
Recent conversion date (recent_conversion_date) is the date the contact last submitted a form. HubSpot sets it automatically. Its partner, Recent conversion (recent_conversion_event_name), stores which form it was, formatted as the page title, a colon, then the form name.
Several other date properties sound alike but measure different things:
| Property | Internal name | What updates it |
|---|---|---|
| Last modified date | lastmodifieddate | Any property change on the record, including hidden internal properties |
| Last contacted | notes_last_contacted | A logged chat, call, non-forwarded one-to-one email, meeting or manually entered LinkedIn, SMS or WhatsApp message (not notes or tasks) |
| Last engagement date | hs_last_sales_activity_timestamp | One-to-one email opens and clicks, lead revisit notifications, meeting bookings and form submissions, only when the contact has an owner |
| Next activity date | notes_next_activity_date | The next future call, sales email or meeting (sequence steps do not count) |
| First conversion date | first_conversion_date | The first form the contact submitted |
| Time last seen | hs_analytics_last_timestamp | The last page view on your tracked website |
A practical rule: use Last activity date to find contacts your team has not worked recently, Recent conversion date to find contacts who raised their hand recently, and Last modified date only for data troubleshooting, because background updates change it.
Core contact information properties
These are the properties most teams fill in, map in imports and use in forms. Internal names come from HubSpot's contact object definition in the developer docs.
| Property | Internal name | Set by | Notes |
|---|---|---|---|
email | Form, import, user or integration | Primary email address | |
| First name, Last name | firstname, lastname | Form, import or user | Used in personalization |
| Phone number, Mobile phone number | phone, mobilephone | Form, import or user | Validated and formatted by country code |
| Job title | jobtitle | Form, import or user | Free text |
| Company name | company | Form, import or user | Separate from the associated company record |
| Website URL | website | Form, import or user | The contact's company website |
| Industry | industry | Form, import or user | Single-line text on contacts |
| Number of employees | numemployees | Form, import or user | Dropdown from 1-5 up to 1000+ |
| Annual revenue | annualrevenue | Form, import or user | Text field |
| Street address, City, State/Region, Postal code, Country/Region | address, city, state, zip, country | Form, import or user | Residence details |
| Contact owner | hubspot_owner_id | User or automation | Assignment and rotation |
| Lifecycle stage | lifecyclestage | Forms, imports, workflows, settings or user | Funnel stage |
| Lead status | hs_lead_status | User or automation | Sales sub-stage |
| Persona | hs_persona | User or automation | Your defined personas |
| Preferred language | hs_language | Import, form or integration | Language for communications |
| Legal basis for processing contact's data | hs_legal_basis | Form, import or user | Setting Not applicable exempts the contact from GDPR protections |
Two contact fields catch teams out. Company name on the contact is not the associated company. HubSpot states it is not affected by automatic or manual association, so it can say one thing while the associated company says another. And Industry on a contact is a plain text field, while Industry on a company is a dropdown with HubSpot's default options, which the company properties guide lists in full.
Properties HubSpot sets automatically
You cannot or should not edit these. HubSpot calculates them from activity, associations and system events.
| Property | Internal name | What sets the value |
|---|---|---|
| Record ID | hs_object_id | HubSpot's unique ID, usable in imports and the API to update contacts |
| Record source, Record source detail 1 to 3 | hs_object_source_label and detail properties | How the contact was created |
| Created by user ID, Updated by user ID | hs_created_by_user_id, hs_updated_by_user_id | The users who created and last updated the contact |
| Email domain | hs_email_domain | The domain of the contact's email |
| Marketing contact status | hs_marketable_status | Whether the contact is a marketing or non-marketing contact |
| Owner assigned date | hubspot_owner_assigneddate | When the latest owner was assigned |
| Lead response time | hs_time_to_first_engagement | Time to the owner's first qualifying engagement, in milliseconds |
| Contact unworked? | hs_is_unworked | True if no owner, or no sales activity since the latest owner was assigned |
| Number of sales activities | num_notes | All logged sales activities, including notes and tasks |
| Number of times contacted | num_contacted_notes | Logged sales activities, excluding notes and tasks |
| HubSpot score | hubspotscore | Your lead scoring criteria |
| Has been enriched | hs_is_enriched | Whether enrichment has ever written to the contact |
| Merged Contact IDs | hs_merged_object_ids | Record IDs merged into this contact |
Traffic source and web analytics properties
Original Traffic Source (hs_analytics_source) is the first known source through which the contact interacted with your business. Latest Traffic Source (hs_latest_source) is the most recent. Each has two drill-down properties (hs_analytics_source_data_1 and _data_2 for the original source) that add detail such as the search engine, referring domain or campaign name.
The source values are Organic search, Paid search, Email marketing, Organic social, Referrals, AI Referrals, Other campaigns, Direct traffic, Paid social and Offline sources. You cannot edit the option list, but you can change an individual contact's source value by hand. The drill-down properties are set automatically, cannot be updated manually, and are cleared if you change the source. For how the first-touch and last-touch versions differ in reporting, see our guide to Original vs Latest Traffic Source in HubSpot.
Page view properties such as Number of page views, Number of sessions, First page seen and Time first seen only record activity when the HubSpot tracking code is on the page and the visitor's cookie is tied to a contact (for example, after a form submission with cookie tracking, or a click from a marketing email with identity tracking).
Lifecycle stage and Lead status
The Lifecycle stage property has eight default stages in order: Subscriber, Lead, Marketing Qualified Lead, Sales Qualified Lead, Opportunity, Customer, Evangelist and Other. HubSpot tools such as imports, forms, the API and workflows only move the stage forward. To set an earlier stage, clear the value first, manually or with a workflow.
Lead status describes the sub-stages within the Sales Qualified Lead lifecycle stage. Its default options are New, Open, In Progress, Open Deal, Unqualified, Attempted to Contact, Connected and Bad Timing. Keep Lifecycle stage for funnel position and Lead status for where sales is with the contact.
Each stage also gets four calculated properties: Date entered, Date exited, Latest time in and Cumulative time in. Their internal names follow the stage value, for example hs_v2_date_entered_marketingqualifiedlead. Latest time and Cumulative time need a Professional or Enterprise subscription.
Deal information and email information
Deal information properties come from associated deals. Total revenue, Recent deal amount, Recent deal close date and Number of associated deals update automatically. Close date (closedate) is set from deals only when the Set lifecycle stage when a deal is won setting is on and the contact moves to the default Customer stage. Days to close is calculated from Create date and Close date, so it stays blank when Close date is missing.
Email information properties (Marketing emails delivered, opened, clicked, bounced, Unsubscribed from all email and the first and last open, click and send dates) are tied to the contact's current email address. If the address changes, including through a merge, these values are replaced with the values for the new address.
Default contact properties that need a paid subscription
| Property | Subscription HubSpot lists |
|---|---|
Likelihood to close (hs_predictivecontactscore_v2) | Marketing Hub Enterprise or Sales Hub Enterprise |
Contact priority (hs_predictivescoringtier) | Marketing Hub, Sales Hub or Service Hub Enterprise |
| Currently in sequence | Sales Hub Starter, Professional or Enterprise |
| Recent sales email clicked date | Sales Hub Professional or Enterprise |
| Last NPS survey comment, date and rating | Service Hub Professional or Enterprise |
| Marketing contact status properties | Marketing Hub Starter, Professional or Enterprise |
| Prospecting agent properties | Sales Hub Professional or Enterprise |
| Time between contact creation and deal close or deal creation | Marketing Hub Professional or Enterprise |
| Event revenue | Marketing Hub Enterprise |
| Lifecycle stage Latest time in and Cumulative time in | Professional or Enterprise |
| Private content access properties | Content Hub or Service Hub Professional or Enterprise |
Likelihood to close is the probability that a contact becomes a customer within the next 90 days. Contact priority sorts contacts into four equal tiers based on that score. HubSpot sets both, and they cannot be edited.
Which default contact properties cannot be edited
- Internal names and object types of any property.
- Values HubSpot calculates, such as First conversion, the traffic source drill-downs and the lead scoring properties.
- Some default properties' settings, and properties already in use on records or in tools such as segments and workflows.
- Default properties cannot be cloned. Create a custom property if you need a variation.
- Buying role lets you add roles, but its default values cannot be deleted.
The Contact calculated information group (Customers and Sources) never appears in property settings or on records. Those two are measures you pick when building a custom report.
Common mistakes with default contact properties
- Building custom fields that duplicate defaults. HubSpot recommends checking for a default property before creating a custom one. Export all properties first and search the file.
- Trying to move Lifecycle stage backward with an import. Imports only move it forward. Clear the value first.
- Using labels in API calls and integration mappings. Labels are what users see, while a property's internal name cannot be edited, so map by internal name.
A worked example (hypothetical)
Imagine a 25-person services firm cleaning up its contact data before a reporting project:
- It exports all contact properties and finds three custom fields that duplicate Job title, Industry and Lead status.
- It moves values from the duplicates into the default properties with workflows, then archives the custom fields.
- It builds a saved view of contacts where Lifecycle stage is Sales Qualified Lead and Last activity date is more than 14 days ago, so reps can follow up.
- It builds a second view of contacts whose Recent conversion date is in the last 7 days, sorted by Original Traffic Source, for marketing.
- It documents which properties are set automatically, so nobody tries to fix Create date or the drill-downs by hand.
Getting help with your HubSpot data model
INSIDEA is an Elite HubSpot Partner and the growth operating system for modern businesses. If your contact properties, lifecycle stages or attribution need a review, our HubSpot team can work through them with you.
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