GTM software pricing index

The CRM pricing page shows Free and Starter only. A promotional Starter rate was also displayed, which we have excluded in favour of the list price.

The most complete published ladder of any CRM we checked, running from $0 to $550 per user per month.

The page served rupee pricing to our check. We report the currency we were shown rather than converting, because a converted figure is not a published price.

Seats are sold in blocks. Plans start at three seats then move in multiples of five, so a team of six pays for ten.

The lowest published entry price of any full CRM in this index.

One of the few vendors in this index that publishes every tier at both billing frequencies with nothing hidden.

Adobe publishes no figures, no tier names, and no volume ladder. Every route leads to a consultation request.

Figures verified 31 July 2026 from ActiveCampaign's own billing catalogue. The CRM, meaning pipelines and deal records, is a paid add-on on every tier including Enterprise.

Figures verified 31 July 2026. An active profile is anyone emailable whether or not they are subscribed, so unsubscribed contacts still count toward the bill.

Every visible figure is a promotional rate for the first 12 months. The page displays the words 'Then, starts at' followed by nothing, so the price a customer pays in month 13 is not published.

Four packages are named. None carries a figure.

Only the entry tier ties its price to a stated volume. Premium publishes a floor with no volume attached, which is a number that cannot be compared to anything.

Brevo prices by monthly email send volume rather than contact count, and contacts are unlimited on paid plans. The send ladder is published. The figures attached to it are not.

One of the few vendors that shows both the list price and the discounted price rather than only the discount.

Figures verified 31 July 2026. Credits are the real cost driver: a phone number costs 8 credits against roughly an 81 percent match rate.

Credit allowances are published to the unit. The price of a credit is not.

The page is titled for pricing and contains none. There are not even named tiers to compare.

Seven products are named with full feature lists and no figures anywhere.

Two meters run at once: actions for orchestration and data credits for third party data. The most transparent pricing in an otherwise opaque category.

The page states the structure in words, a per user licence plus a platform fee scaled to headcount, then asks for team size through a form.

Credit mechanics are published precisely, a verified email costs 1 credit and a phone number costs 10. The cost of a credit is not.

Add-ons per agent per month paid yearly: Copilot $50, Workforce Engagement $50, Contact Center $83. AI resolutions are capped at 10,000 per account per year on every plan regardless of headcount.

Figures verified 31 July 2026. Fin is charged separately at $0.99 per outcome, and an outcome counts a handoff to a human or a customer who simply stops replying. Intercom runs live price experiments, so confirm your own quote rather than trusting any published figure, including ours.

AI is metered on top of seats. The first 500 Freddy sessions are included once per account, then $49 per 100 sessions. Copilot is a further $29 per agent per month.

Publishes a per resolution AI rate of $0.75, which almost nobody else in this category does.

The model is stated plainly, priced by monthly ticket volume from 50 to 5,000 and never per agent, with AI charged only on resolution. No figure attaches to any of it.

Publishes AI at 'starting at $0.05 per conversation' plus per seat AI add-ons for Copilot, Smart QA and Smart CSAT.

One of very few vendors in this index that publishes its one time onboarding fees: $1,500 for Professional and $3,500 for Enterprise.

The pricing page redirects to Twilio and explains how to estimate your tracked user count without publishing what a tracked user costs.

Roughly a third of the cost of Zapier at the entry tier once you compare like for like on volume, which is the comparison the two vendors' own pages make hard to do.

A page headed 'Pricing built for flexibility' that contains no number of any kind.

No longer sold standalone. The pricing page now redirects to Fivetran.

Describes itself as usage based pricing where you only pay for what you use, without publishing the usage rate.

Publishes transformation run rates to four decimal places and the base connection charge, but not the rate that drives the bill.

Publishes an Enterprise floor of $15,000 a year, which almost no vendor at this end of the market does.

The clearest example in this index of a price that looks small per seat and is not. The entry commitment is $15,000 a year and monthly billing is not offered.

Priced per account with a fixed included user count rather than per seat, which makes it look cheaper than seat priced tools until you hit the user cap.

No longer sold standalone. The pricing page redirects into Salesloft, where Drift appears as an AI chat capability with no separate price.