Integrations

A HubSpot integration is any tool or system that exchanges data with the HubSpot CRM: native integrations from the HubSpot App Marketplace, custom integrations built against the HubSpot API, or data sync via Operations Hub. The integration layer is what lets HubSpot live inside a real enterprise stack, not as a silo.

A webhook is a way for one system to notify another that an event has happened, by sending an HTTP POST request with the event data to a URL the receiver chose in advance. In HubSpot, webhooks fire from workflows: a deal stage change, a form submission, a property update, anything you can trigger a workflow on can send a webhook. They are the primary way HubSpot pushes data to external systems in real time.