Every register up by opening.
INSIDEA designed this homepage for managed IT for store and restaurant groups. Storebell IT is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Agencies and professional services
- Typeface
- Francois One
A managed IT provider for retailers and restaurant groups with 3 to 30 locations, with a homepage that shows what an outage costs and books a store review: cream, deep green, tomato red and sand, a tall condensed display sans and a collage of a shop counter at opening, a network closet and a restaurant pass at night.
The brief
When a register or card reader dies at opening, the owner hears about it from the line at the counter and loses sales by the minute. The page must put a dollar figure on outages for their group and get them to book a free store review.
The direction
Warm and practical, with cream, deep green and a tomato-red button under tall condensed headlines. The first screen is a photo collage of a shop counter at opening, a tidy network closet and a restaurant pass at night, with the headline on a cream band and a transparent bar on top.
The detail
The calculator's 8 stores at $1,150 an hour and 14 outage hours lose $16,100 each and $128,800 across the group, and 8 locations on the $189 Store plan come to the $1,512 a month quoted. The page says it can't promise zero outages and counts lost sales only, as the high end.
- Display
- Francois One
- Text
- Karla
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