INSIDEA
Agencies and professional services · Website concept

Films your team will share.

INSIDEA designed this homepage for a corporate and brand film studio. Reelmoor Films is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Reelmoor Films concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Agencies and professional services
Typeface
Antic Didone
Design notes

A Minneapolis film studio that writes, shoots and cuts corporate and brand films for a fixed fee, and shows clients the schedule from brief to final cut: near-black, warm bone, projector amber and steel gray, a refined high-contrast display serif and a live call sheet.

The brief

Communications teams commissioning a company film worry about open-ended costs and never knowing when the first cut will arrive. Show the shoot day, the crew and the dates through to delivery in the first screen.

The direction

Dark like a screening room, with bone type, amber highlights and a high-contrast serif. The hero is a call sheet for the next shoot day with the hour-by-hour schedule and named crew, followed by a seven-week production board with owners, status and the fixed fee.

The detail

The call sheet names exactly 6 crew, matching the brand film package's crew of 6, and Oct 26 to Fri, Dec 11 is the 46 days from brief to final delivery the board shows. The page spells out what costs extra: actors, travel beyond 60 miles and a third round of changes at $1,200.

Palette
Black
#0C0C0E
Bone
#EDE6DA
Amber
#E3B23C
Steel
#6B6E76
Charcoal
#1A1A1F
Typography
Display
Antic Didone
Text
Raleway

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