Two weeks on the lake.
INSIDEA designed this homepage for an overnight lakeside summer camp, ages 8 to 15. Camp Loonwater is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Aleo
An overnight lakeside summer camp in Montana for ages 8 to 15, with a homepage that helps families grab a spot before sessions fill: canvas tan, pine green, lake blue and campfire red, a sturdy slab serif and a session picker with dates, spots left, tuition and waitlists.
The brief
Sessions fill by spring, and parents often find out a week is full only after they have planned around it. The first screen must show every session with its dates, spots left, tuition and a waitlist for the full ones.
The direction
Classic camp, with tan canvas, pine green and a slab serif that feels like a painted sign. The hero lists all five summer sessions, then opens Session 2 with beds booked, tuition, deposit and the balance due date.
The detail
Sessions 2, 3 and 4 have 11, 4 and 23 spots for the 38 left across 5 sessions, and 149 of 160 beds booked leaves the same 11; the $400 deposit plus $2,050 due May 1 makes the $2,450 tuition. The page states its refund rule plainly: deposits back until April 1, less $75.
- Display
- Aleo
- Text
- Cabin
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