INSIDEA
Education and training · Website concept

Check the credential before the climb.

INSIDEA designed this homepage for a credentialing board for tree-care workers. Limbwise Arborist Credential Board is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Limbwise Arborist Credential Board concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Education and training
Typeface
Sanchez
Design notes

A regional credentialing board for tree-care professionals that lets homeowners and city buyers verify an arborist in seconds: pale birch paper, bark brown, leaf green and ochre, a sturdy bookish slab serif and a credential lookup that returns status, specialty, renewal and lapse history.

The brief

Homeowners and city buyers hire tree crews on trust and have no quick way to confirm a credential before someone climbs. Show a name or number lookup that returns standing, specialty, renewal date and any past lapse in the first screen.

The direction

A classic field guide, with a bookish slab serif in bark brown on pale birch paper and leaf green for good standing. The hero is a live lookup result for one climber: active through Mar 31, 2028, Class CR, continuing education hours, the last rescue drill and a dated 42-day lapse in 2022.

The detail

The four classes hold 512, 341, 237 and 196 credentials, which make the 1,286 active and match the 40%, 27%, 18% and 15% split. The page says a credential does not by itself mean the company is insured and tells readers to ask for the certificate.

Palette
Birch
#F5F1E8
Bark
#2E2A24
Leaf
#3F6B3A
Ochre
#B07A3E
Sheet
#FBF8F2
Typography
Display
Sanchez
Text
Source Sans 3

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