Summer in the city, all day.
INSIDEA designed this homepage for a city summer day camp with buses. Daybright City Camp is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Schools and kids
- Typeface
- Bangers
A city day camp with arts, swimming and field trips that runs buses from six neighborhoods: white, city-bus navy, sunflower yellow and watermelon red, a bouncy cartoon display and a stop finder that matches a home address to a route and its times.
The brief
Working parents can't get a child across town by 9 and back by 5, so the bus is the real question. Show the nearest stop, pickup and drop-off times and the weekly price in the first screen.
The direction
Sunny and loud, with a cartoon display in navy, sunflower and watermelon on white. The hero stop finder places 1140 Elm St on Route 4, with the Elm and 9th stop, an 8:05 am pickup, a 4:45 pm drop-off and $310 a week.
The detail
The six routes carry 6, 7, 5, 8, 6 and 6 stops for the 38 in the heading, and eight $310 weeks plus the $248 short week make the $2,728 nine-week total. Help with cost is an application with a reply date, not a promise of the $95 rate.
- Display
- Bangers
- Text
- Lexend
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