INSIDEA
Non-profit and community · Website concept

Shabbat together, every Friday.

INSIDEA designed this homepage for a Reform synagogue. Congregation Har Zayit is a fictional brand, so the names, people and numbers on the page are invented.

Concept
Congregation Har Zayit concept homepage, desktop
Scroll inside the frame, or switch to the phone view. Open the live concept to click through it.
Industry
Non-profit and community
Typeface
Suez One
Design notes

A Reform synagogue that shares the week's Shabbat times, fills its Hanukkah programs and welcomes new households: warm limestone, deep olive and sky blue, a weighty serif that also sets Hebrew and a week view with candle lighting and services.

The brief

Newcomers and members both need this week's times at a glance, and first-timers need to know they are welcome without a ticket. Show candle lighting, the service times and the holiday program with seats in the first screen.

The direction

Jerusalem stone, with deep olive and sky blue on warm limestone and a heavy classic serif beside Hebrew lettering. The hero is a week view with candle lighting, Havdalah, Friday and Saturday services and the Hanukkah party RSVP.

The detail

Candle lighting at 4:21 pm is 18 minutes before the 4:39 pm sunset, and the Hanukkah party's 142 reserved and 38 open seats make 180, with 2 adults at $18 and 2 children at $10 for the $56 shown. The page frames dues as voluntary, says no household is turned away for cost and never asks for money on Shabbat.

Palette
Stone
#F1E9D8
Olive
#3C4A2A
Sky
#2E6FA8
Paper
#FFFCF5
Sand
#D8C9AA
Typography
Display
Suez One
Text
Assistant

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