How Breeze Intelligence and Deal Scores Help You Prioritize Deals in HubSpot

Breeze Intelligence does not score or rank your deals. In HubSpot, you can prioritize deals by sorting on deal scores in Sales Hub, an AI-generated probability that each open deal will be won, and Breeze Intelligence helps around those scores by keeping company data current, supplying inputs for fit scores, and showing which accounts are actively researching.

Checked against HubSpot's knowledge base on October 19, 2026.

What is Breeze Intelligence in HubSpot?

Breeze Intelligence is HubSpot's data enrichment and buyer intent product. HubSpot launched it at INBOUND 2024 with three features: data enrichment, buyer intent and form shortening. It is built on Clearbit, which HubSpot acquired.

HubSpot's help docs now describe these features as data enrichment, buyer intent and form shortening, so you may not see the Breeze Intelligence name in the knowledge base.

What are deal scores in HubSpot?

A deal score is an AI-generated probability, shown as a percentage, that an open deal will be won. Deal scores are available with Sales Hub Professional or Enterprise, or Smart CRM Professional or Enterprise. To see key factors and score history, a user needs an assigned Sales Seat.

Deal scores are a Sales Hub feature, not part of Breeze Intelligence.

What goes into a deal score?

HubSpot's model draws on four groups of signals:

• Deal properties: amount, close date, create date, stage, probability, owner and next step timing.
• Rep activity: overdue tasks, scheduled meetings, owner assignment date and outbound calls.
• Buyer engagement: email opens, clicks, replies and inbound calls.
• Deal progression: time since the next step was updated, and deals stalling without engagement.

Many of these are fields your team maintains, so keep close dates, next steps and activity logging current.

How accurate are deal scores?

HubSpot says deal scores are for information only, should not be the only factor in decisions, and may not always be accurate. Scores also stop updating once a deal moves to a closed stage. Treat the score as a starting point, then apply what your reps know about the buyer.

How do you prioritize deals with deal scores? Step by step

1. Confirm access. Check your subscription against the requirements above, and assign Sales Seats to reps who need key factors and score history.
2. Add the Deal Score column. Add it to the deals table and sort by it, so the deals most likely to be won rise to the top.
3. Read the key factors. Hover over a score to see the key factors behind it, so a rep knows why a deal ranks where it does.
4. Open the Deal score card. On the deal record, the Deal score card shows the score, its top five factors and a trend, which helps you spot deals that are cooling off.
5. Build views and segments. Deal scores are usable in index page views and deal-based segments, so you can build a list of high-scoring deals for a rep or team.
6. Bring it into your pipeline meeting. Each week, review the top-scored deals and any with a falling trend, and agree on a next step for each.
7. Check the company behind the deal. For the deals that matter most, look at the company's enriched properties and buyer intent signals.

Where does Breeze Intelligence help with deal prioritization?

Breeze Intelligence does not move a deal up or down your list. It makes the information around each deal more complete.

Cleaner company data around your deals

Data enrichment fills in and keeps current property values on contact and company records. Contacts are matched on first name, last name and work email; companies are matched on company domain. The data comes from HubSpot's commercial dataset, third-party providers and public web information, and it fills properties such as job title, industry and company size.

You can enrich automatically, continuously, one record at a time, in bulk, or from the Intelligence tab on a record. Setup details from HubSpot's enrichment settings article:

• Settings live under Settings (gear icon) > Data Management > Data Enrichment. A Super Admin configures them and grants "Data enrichment access" to users.
• Automatic enrichment is off by default, and existing data is kept unless you overwrite it manually or turn on the overwrite setting.
• The Mapping tab sets an overwrite rule per field, and mapping changes apply only to future enrichment.
• Data enrichment does not consume HubSpot Credits. Smart properties do.

Accurate industry and company size make it faster to judge whether a high-scoring deal looks like the deals you usually win.

Fit scores built on enriched properties

HubSpot's lead scoring tool builds engagement scores from actions such as visits or email opens, fit scores from property values such as job title or company size, or combined scores. You create them under Marketing > Lead Scoring > Create score. Score types depend on your subscription, and AI-built scores are a Marketing Hub Enterprise feature.

Enrichment-filled properties like industry, company size and job title are the kind of values fit scores use. A fit score is a separate signal, not one of the deal score inputs HubSpot lists.

Spotting active accounts with buyer intent

Buyer intent surfaces interest in two ways. Visitor intent uses the HubSpot tracking code to match website visits to companies, and flags companies that meet your intent criteria, such as visits to specific pages. Research intent surfaces companies researching topics you choose across the web.

It needs a target market and intent criteria, the HubSpot tracking code installed and firing, and your site domains added. You find it under Marketing > Buyer Intent.

Useful options for deal prioritization:

• Filtering companies by CRM status, page views, timeframe and visitor intent, then saving the view.
• Adding the Buyer Intent card to company records, so the signal sits next to the company a deal belongs to.
• Enrolling companies in workflows, manually or automatically.

Adding new companies and tracking their intent signals use HubSpot Credits, while filtering by segment and excluding companies do not.

What Breeze Intelligence does not do

Breeze Intelligence does not:

• Calculate deal scores. That is a Sales Hub feature.
• Provide a forecasting model, a predictive analytics layer or churn prediction.
• Calculate ROI or handle attribution.
• Offer a custom scoring engine or "processing logic" you configure with your own weights.
• Need API credentials from a partner. It is a HubSpot product.

If you have read that Breeze Intelligence assigns a 0 to 100 priority score to each deal, that does not match how HubSpot documents the product.

Putting it together

Use deal scores to decide where to look first, enrichment to describe the company behind each deal accurately, fit scores to judge account match, and buyer intent to see which accounts are active. Then add your reps' judgment, as HubSpot advises.

If you want help setting up enrichment settings, property mapping, scoring or buyer intent workflows, INSIDEA, an Elite HubSpot Partner, can help through its RevOps services.